HSMAI Hosts Digital Marketing Strategy Conference
With the right strategies, digital marketing also presents an unprecedented opportunity for this industry. This conference will provide practical information and insights that you can use to navigate the crossroads of personalization, attribution, and distribution to drive revenue and profit.
An overview of presentations include:
Navigating the Era of Disruption
For hoteliers, this means accepting that control is an old-fashioned approach and that value will be determined by insight and flexibility.
- Lessons Learned & Looking Forward: Insights from HSMAI Adrian Award WinnersConference attendees will hear first-hand the lessons learned from Adrian Award Platinum winners on a variety of digital initiatives.
- 2020 Lightening Round: Peer-to-Peer Case Studies and Insights
Engage with subject-matter experts and your peers to understand what digital marketing strategies are working, and in what ways, during this series of short presentations.
View from the Top
This panel of Chief Marketing Officers and Chief Digital Officers will bring their diverse perspectives to bear on today's marketing landscape, what the future holds for digital marketing in hotels, and other important issues affecting the practice today.
Thank you to HSMAI's conference partners.
Platinum: Adobe, Leonardo
Silver: Adara, HeBS Digital, Infor, Microsoft, Milestone, Seekda, TravelClick
Bronze: Cendyn/ONE, DerbySoft, Digital Alchemy, Expedia Media Solutions, Flip.to, Google, GSB Law, Navis, Neustar, Spring Engage, You Visit, Ve Interactive
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry"s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI Digital Marketing Strategy Conference, Adrian Awards, and Revenue Optimization Conference. Founded in 1927 and celebrating 90 years in 2017, HSMAI is a membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at http://www.hsmai.org,www.facebook.com/hsmai, www.twitter.com/hsmai, and www.youtube.com/hsmai1.
HSMAI is the leading association of sales and marketing professionals in the hospitality industry. With over 7,000 members in 35 countries, HSMAI is a global network of individuals, chapters, businesses and organizations. All industry segments are represented including hotels, resorts, airlines, cruise ships, car rental agencies, restaurants, attractions and theme parks, convention and visitors bureaus, destination management companies and reservation sales organizations.
As the regional chapter for the metropolitan area, HSMAI Greater New York serves a community of over 500 hospitality professionals who are committed to the highest standards of service and ongoing professional development.
Membership is open to anyone in hospitality sales, marketing or management as well as travel and tourism educators and service providers who support the industry. HSMAI continues to lead the industry by providing education and market research to its members.