Cachet Hotel Group Appoints New Leadership Team to Strengthen Expansion in the Americas
Key hospitality leaders to oversee the Americas in the Cachet Hotel Group Los Angeles office
Cachet Hotel Group (CHG) announced today the opening of its new office in Los Angeles, California along with the appointment of a new leadership team, demonstrating its commitment to expanding in the Americas.
Yvonne Choi has been promoted to Chief Development Officer – Americas and Global Head of Residential. Over the past year, Choi successfully negotiated Cachet's entry into the America's with new projects in Los Cabos and Westlake Village, California. In this new position, Choi will oversee the development and expansion of CHG hotels, resorts and mixed-use developments throughout the Americas. Choi joins the Americas leadership team from Asia, where she was Chief Marketing Officer.
Prior to joining Cachet, Choi worked at SBE's international development team based in Los Angeles. Choi began her career at the Corcoran Group, New York's premier luxury property and real estate marketing company. As Corcoran's Development and Acquisitions Manager, she oversaw the sales and marketing of a luxury residential portfolio worth in excess of US$500 million. Choi's education includes a double degree in marketing and business management from New York University's Stern School of Business.
"The appointment of new U.S. based leadership positions, coupled with the signing of Westlake California and Los Cabos, Mexico demonstrates our commitment to expanding in the Americas," said Alexander Mirza, President and Chief Executive Officer. "We look forward to working with both U.S. based and international hotel owners to acquire, convert and monetize their hospitality related investments in the Americas."
Rounding out the team is Tiina Martin, Managing Director of Interior Design – Americas. Martin brings nearly 15 years of design and development experience to CHG. Prior to joining the Los Angeles office, Martin advised Cachet on its hotel brand standards and worked on a major lifestyle destination resort projects in Las Vegas. She also spent several years at Gensler, the world's leading collaborative design firm, where she worked on a wide variety of hospitality, retail and transportation projects. Among some her most notable projects are the Aria Resort & Casino, a 4,000 key luxury resort and casino in Las Vegas, a high-end shopping district named the Crystals at CityCenter and Sands Cotai Central, a multi-brand hotel resort, casino and retail development on the Cotai Strip in Macau. Martin currently oversees Cachet's interior design of the 309 room Los Cabos integrated resort, featuring two Cachet hotel brands, multiple restaurants and a destination beach club.
VP Brand Management
About Cachet Hospitality Group:
Cachet Hospitality Group (CHG) is a lifestyle hospitality branding and management company with offices in Los Angeles, Shanghai and Bangkok. CHG's mission is to be the leading innovative and socially responsible hospitality company in Asia Pacific and North America, with recent expansions into Cabo San Lucas and New York City. With numerous projects under development, CHG is focused on establishing properties in Greater China, Southeast Asia and the Americas. For more information, please visit www.cachethotelgroup.com.