Supplier News 8 March 2016
The importance of guest emails [Infographic]
We at Guestjoy analyzed more than 50000 emails sent to guests from many different hotels to understand the effectiveness of pre-arrival and post-stay emails and put them on infographic.
OTA-s are known for sending out catchy emails with lucrative offers. They constantly remind us of their existence. But for some reason you rarely see this behavior from an hotel. This is because hotels underestimate the value. These pre-arrival and post-stay emails can:
- Increase revenue of ancillary services. Promote low selling services or hotel restaurant
- Improve reviews and get more feedback
For hotels, this is the most cost effective and easiest method for getting the most out from the relationship you have already won. Future revenue comes from today's satisfied guests.