Convenient & Progressive eGift Program from Benchmark Hospitality International
Digital gift giving takes on new ease, convenience and technical sophistication with exciting new options at 14 luxury hotels and resorts of Benchmark Hospitality International, a leading U.S.-based hospitality management company. Benchmark's new eGift program is a fast and flexible way to send an elegant, exciting gift via desktop, laptop or a range of mobile devices using text, e-mail and Facebook. Or customers can print out the cards and mail, or deliver in person, for those recipients who would prefer to have something in hand, rather than on a mobile device.
Benchmark Hospitality International partnered with eGiftify, a noted e-commerce technology company, to create the new program. Launched at participating hotels within the company's Personal Luxury Resorts & Hotels®- and Benchmark Resorts & Hotels®-brand portfolios and just in time for Valentine's Day, the new program is designed for both individuals and companies, according to Lisa Stice, vice president, global online marketing. "Benchmark's eGift is a great way to show appreciation to a customer, reward an employee, mark a special anniversary – or surprise someone you love," she notes.
Individual consumers can send gifts instantaneously via a mobile device, taking the worry and embarrassment out of forgetting an important occasion. The eGift card goes securely from device to device, and can be used at selected Benchmark hotels across the United States and the Caribbean. The gift appears on the recipient's screen within an attractive, personalized image. There is no need for a plastic gift card that can be misplaced. "Just book your reservation using your eGift card through the property's website and the recipient can claim your special gift." Ms. Stice says.
The participating hotels and resorts offer a wide choice of destinations, experiences, pricing and services. Guests can explore Washington State's wine country, tee off at a championship golf course in Orlando, enjoy San Francisco's legendary attractions, rejuvenate at a luxury spa in suburban Chicago, or bask on a tropical beach on the Caribbean island of Curacao. "Creating a special, customized eGift is not only easy," notes Lisa Stice. "It's simple, secure, personal and extremely convenient."
Participating in Benchmark Hospitality's eGift program include the following:
- Chaminade Resort & Spa in Santa Cruz, California
- The Chattanoogan in Chattanooga, Tennessee
- Doral Arrowwood Resort in Rye Brook, New York
- Eaglewood Resort & Spa in suburban Chicago, Illinois
- The Heldrich in New Brunswick, New Jersey
- Hotel Contessa in San Antonio, Texas
- Santa Barbara Beach Resort on the Caribbean island of Dutch Curacao
- Stonewall Resort in Roanoke, West Virginia
- Hotel Zelos in San Francisco, California
- The Inn at Rancho Santa Fe near San Diego, California
- Costa d'Este Beach Resort & Spa, Vero Beach, Florida
- Marenas Beach Resort in Sunny Isles (Miami), Florida
- Villas of Grand Cypress in Orlando, Florida
- Willows Lodge in Woodinville, Washington, near Seattle
While gift cards have long been popular, eGift cards and the convenience and choice they offer are growing at an annual rate of 29 percent. Benchmark sees this latest market solution as the next step in maximizing its growing potential and ROI. An exceptional marketing and branding tool, the new program is a cost-effective time saver for both hotel staff and guests. The highly advanced technology takes much of the work out of processing the sale of a gift card and eliminates the pitfalls of sending a gift card via mail or e-mail. Next generation Cloud technology ensures the security of all transactions.
Benchmark's eGift program provides a customized approach that larger e-commerce programs cannot supply. Individual hotels can use the program, not just to sell eGift cards, but create and market gift packages for holidays, special occasions and events. They can be designed to showcase a special feature of the property or destination, built around a recreational opportunity such as golf, spa or skiing, or offered to wedding guests in advance of the ceremony. It is ideal for smaller businesses and individual hotels / resorts, and it works across a range of digital platforms to market the product.
The digital format appeals to a range of demographics – from millennials to the Baby boomers – who prefer the speed and convenience of a mobile device.