Luxury Chatham Bars Inn and Digital Alchemy: Old World Charm and Sophisticated Guest Communications
Leading Hotels of the World Destination Partners with Leading Email Marketing Provider for Loyalty and Revenue
Digital Alchemy is the leading provider of hospitality Customer Relationship Management, guest communications, hotel email services, and email marketing for hotels. It drives guest loyalty and revenue with guest communication solutions that are specifically tailored and personalized per guest, per visit. An in-depth understanding of each customer's needs, via ongoing client communication, ensures a 400% ROI on every email campaign. Click here for information on Digital Alchemy.
Digital Alchemy eBlasts generate revenue
"We partner with Digital Alchemy to reach our guests around the world with attractive personalized email confirmations, pre-stay 'welcome' letters, and post-stay 'thank you' messages," said Sellitto. "Their post-stay eSurvey comment cards are extremely valuable. They provide excellent monthly reporting with graphics and collate comments to spotlight areas where we can improve. As a revenue management director, I think the best thing Digital Alchemy does is generate revenue with targeted eBlast promotions. Their eBlasts fill periods when we have availability and offer seasonal specials. Their professional team gets an A+. They follow up on each campaign with detailed drill-down metrics that show its effectiveness so we can always improve our results."
Chatham Bars Inn uses Digital Alchemy's system to access the property's PMS guest history database for email lists and other guest messaging. "We provide them with campaign parameters such as date range, geographic region, or past guest preferences, and they build email lists and distribute to the appropriate guests," Sellitto said. "Digital Alchemy is careful to not include current reservation holders for a campaign's dates—which is perfect. They also mine our reservation database for OTA reservations that we add to our email marketing to increase direct bookings in the future."
"Digital Alchemy boosts our bottom line"
Sellitto said his property worked with another email marketing provider for a short time, but quickly returned to Digital Alchemy. "We left Digital Alchemy for six months to try another system, but came back quickly because Digital Alchemy is a superior product. Their team responds immediately if we need help and they provide excellent marketing counsel. They make hospitality personal and boost our bottom line."
Chatham Bars Inn Resort and Spa is a member of The Leading Hotels of the World, and has been named one of the top resorts in the world by Travel & Leisure Magazine as well as the best hotel on Cape Cod by Boston Magazine. The property offers family activities such as seal and whale watching trips and sunset cruises. Dining options include New England style Farm to Fork dining at STARS, and The Sacred Cod casual tavern with a piece of Chatham history. The property maintains its own 8 acre farm that provides the freshest seasonal vegetables and berries picked daily for use in its restaurants. During the winter the resort's two greenhouses produce the lettuces and micro greens for winter salads.
"Digital Alchemy is always working for Chatham Bars Inn. Their eBlasts provide the best return on 'cost for click' and cost per booking of any service," Sellitto said. "Their campaign effectiveness and the way they help us communicate with our guests is perfect. They are wonderful business partners."
About Digital Alchemy
Digital Alchemy, based in North Richland Hills, Texas, is the leader in Customer Relationship Management (CRM) and email marketing solutions that increase revenue. Clients include boutique hotels, Four-and Five-Star properties, branded hotels, and spas. Digital Alchemy guarantees its data-centric marketing campaigns will deliver at least 400% ROI.
Founded in 1999, Digital Alchemy pioneered virtually every email-based concept used in the hospitality industry. Its email templates are mobile optimized and the company offers the industry's first Facebook-email integration to attract guests. Digital Alchemy provides dynamic 2-way mobile messaging on one integrated platform and creates clients' email designs in-house to free staff for other activities. To verify results for clients the company delivers accurate real-time campaign revenue reporting. Digital Alchemy continuously innovates new solutions that include integrated spa CRM functionality. Click here for more information.
Senior Vice President & Founding Partner