The City Scene: Berlin Market Update | hotelmanagement.net
In the first of IHIF's and JLL's look at European markets, we put Berlin, host city of the International Hotel Investment Forum, March 7-9, under the microscope. Stay tuned for future looks at Europe's top hospitality markets, including London and Madrid. Berlin is Germany’s most popular city destination, and one of the most frequented metropolises in Europe. Over the past decade, Berlin has witness considerable growth in demand and is a leading destination for both leisure and MICE travelers, ensuring only limited seasonal fluctuations throughout the year. The city has also become a preferred destination for start-up companies in recent years, further strengthening corporate demand and international appeal.
