Leading experts and humanoid robots at ITB Berlin
Big names will be attending the world's largest tourism convention. From 9 to 11 March 2016 around 400 leading experts and international entrepreneurs will be gathering at the ITB Berlin Convention to examine new trends and highlight best practices. For the first time in Europe a humanoid robot made by Toshiba will show a wider audience what the future of service in tourism could be like. For trade visitors at ITB Berlin admission to the international travel industry's leading think tank is free.
Also on 9 March, at the ITB Future Day, EU Commissioner for Digital Economy and Society Günther H. Oettinger will deliver a keynote speech on the mega trend of digitalization. Topics include shaping overall conditions at political and technological level in the EU in order to ensure the success of the digital transition in society, the economy and the tourism industry, and supporting innovative developments so as to guarantee the industry remains competitive. Afterwards, Prof. Dr. Hans-Werner Sinn, president, ifo Institut – Leibniz-Institut für Wirtschaftsforschung, Universität München e. V., will present the latest data on global economic developments. In his World Economic Outlook 2016 he will explain the consequences of a weak Chinese economy, the growth outlook of the other BRIC countries, how Europe's economy can be strengthened, and the impact on consumer demand and tourism.
Afterwards, in an ITB CEO Interview Darren Huston, president and CEO of The Priceline Group and Booking.com, will offer an insight into 'Formulas for success in times of complex markets and rapid global expansion' and present some fascinating ideas for the tourism markets of tomorrow. Prof. Dr. Roland Conrady, science head of the ITB Berlin Convention, Hochschule Worms, will conduct a keynote interview with Dr. Oliver Heckmann, vice president, Travel and Shopping, Google Inc. The subject is 'From micro moments to a seamless travel planning and booking process'. Oliver Heckmann, who is in charge of the global travel market at Google, will give his view of the future of travel search and booking processes, explain how in the future inspiration for trips and planning and booking them will be interlinked, and will provide an insight into Google's new Destination Mobile Interface.
On 9 March at the Young Professionals Day, the keynote interview will look at 'The future of work in the tourism industry: will humanoid robots make us defunct?' Keynote speaker Dr. Carl Benedikt Frey, co-director and Oxford Martin Citi Fellow, Oxford Martin Programme on Technology and Employment, University of Oxford, will talk about employing artificial intelligence and humanoid robots in the service sector, the current situation in the international tourism industry, and how our jobs will change in the future.
On 11 March at the ITB Marketing and Distribution Day, the future will have already begun. Visitors to the convention can make up their own minds at two live demonstrations of Toshiba's humanoid robot. ChihiraKanae speaks Japanese, Chinese and English, gestures with his arms and hands, changes his expression, recognises faces and shows emotions. Hitoshi Tokuda, chief specialist, Marketing Strategic Office, Research & Development Division, Toshiba Corporation will be taking questions from the audience. Afterwards, the internationally acclaimed tourism industry opinion-formers Doug Lansky, a travel journalist, and Ted Sullivan, vice president of Tourism and Resort Analytics, ADARA, will be talking about the topics that will impact on digital tourism in the future. Listeners can look forward to a challenging and witty exchange.
On 11 March at the ITB CSR Day, the multiple award-winning, highly regarded keynote speaker and tour operator Aziz Abu Sarah, will take a look at the topic of 'Travelling for peace'. The founder of Mejdi Tours will look at how tourism can help to prevent violent conflicts and illustrate how peace initiatives and business success can be combined in the travel industry.
Product Manager ITB Berlin
Phone: +49 (0) 30 3038-2128
About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2018 will take place from Wednesday to Sunday, 7 to 11 March. From Wednesday to Friday ITB Berlin is open to trade visitors only. ITB Berlin is the World"s Leading Travel Trade Show. In 2017 a total of 10,000 companies and organisations from 184 countries exhibited their products and services to around 169,000 visitors, who included 109,000 trade visitors. Parallel with the show the ITB Berlin Convention, the largest event of its kind, will be held from Wednesday, 7 to Saturday, 10 March 2018. Admission to the ITB Berlin Convention is free for trade visitors and exhibitors. More details are available at www.itb-berlin.com, www.itb-convention.com and at ITB Social Media Newsroom.
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