TrustYou publishes free eBook “All Things Google: A Guide for Hotels” with insights on how to capture most bookings
- Why reviews on Google matter and how hotels can influence them
- Achieving better organic rankings in the highly competitive search engine results
- What hotels need to know about the ever changing Google Hotel Ads, especially the new hotel commission option
- Appealing to travelers with Meta-Reviews on Google
- Google Trip Planning and Google's new mobile interface for travel
Margaret Ady, VP of Marketing for TrustYou notes: "Achieving profitable online bookings has become increasingly hard for hotels. Many properties aren't able to keep up with the changes to the online travel schema much less the strategies available to stay competitive. Our new eBook aims to not only explain the complexities of Google for hotels but also outline (completely manageable) strategies that actually work to increase visibility and bookings."
"All Things Google: A Guide for Hotels" is currently available for free download.
*Visit Searchengineland.com to learn more
**More details in the study "The 2014 Traveler's Road to Decision"
Senior Marketing Manager
Phone: +49 89 55 27 35-116
TrustYou, the world's largest guest feedback platform, provides hotels with insights to improve their guest experience and market to future guests. Guest feedback informs 95% of booking decisions, and TrustYou's guest feedback platform incorporates hundreds of millions of hotel reviews, surveys, social comments, and direct messages through SMS, email, Facebook Messenger and more. This information is analyzed along each step of a traveler"s journey, including booking and pre-stay queries, real-time guest request, and post-stay feedback, to generate actionable insights for 500,000 hotels. TrustYou"s platform is made up of various components, including TrustYou Meta-Reviews*, verified global review summaries displayed on travel and search sites like Google, KAYAK, and Hotels.com; TrustYou Messaging, real-time guest messaging service; TrustYou Stars, an advanced guest satisfaction survey tool; TrustYou Analytics, the world"s leading online reputation management tool and the accompanying app TrustYou Radar. PMS, CRM, IBE and other hotel software providers can make use TrustYou Connect, a partner program to integrate TrustYou"s guest feedback platform with its products to help their hotel clients to positively influence every stage of the guest journey. Find more information on TrustYou and the guest feedback platform at www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor