TrustYou publishes free eBook “All Things Google: A Guide for Hotels” with insights on how to capture most bookings
- Why reviews on Google matter and how hotels can influence them
- Achieving better organic rankings in the highly competitive search engine results
- What hotels need to know about the ever changing Google Hotel Ads, especially the new hotel commission option
- Appealing to travelers with Meta-Reviews on Google
- Google Trip Planning and Google's new mobile interface for travel
Margaret Ady, VP of Marketing for TrustYou notes: "Achieving profitable online bookings has become increasingly hard for hotels. Many properties aren't able to keep up with the changes to the online travel schema much less the strategies available to stay competitive. Our new eBook aims to not only explain the complexities of Google for hotels but also outline (completely manageable) strategies that actually work to increase visibility and bookings."
"All Things Google: A Guide for Hotels" is currently available for free download.
*Visit Searchengineland.com to learn more
**More details in the study "The 2014 Traveler's Road to Decision"
Senior Marketing Manager
Phone: +49 89 55 27 35-116
TrustYou, the world"s largest guest feedback platform, empowers hotels with solutions to drive more bookings and improve their hotel product. Through each phase of the guest journey, hotels can utilize guest feedback to enhance review marketing and achieve operational excellence. Guest feedback influences 95% of booking decisions. TrustYou Meta-Review, which incorporates hundreds of millions of hotel reviews, surveys, and social posts for over 500,000 hotels worldwide, powers guest reviews on dozens of travel sites, including Google, Kayak, and Hotels.com.* These reviews help hotels to manage and improve their performance along each step of the guest journey, from booking and pre-stay search queries to real-time guest requests via messaging, to post-stay feedback in the form of reviews and survey responses. Through the TrustYou partner program, PMS, CRM, IBE and other hotel software providers can integrate TrustYou"s guest feedback platform into their products to help their hotel clients positively influence bookings and revenue.
Find more information on TrustYou and the guest feedback platform on www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor