Palma de Mallorca, Spain -- IBEROSTAR Hotels & Resorts has announced the launch of their new global digital ad campaign #TakenFromAResort, focusing on a well-known consumer insight that travelers want to take unforgettable memories and rich experiences from their vacations, rather than souvenirs. At the center of the ad campaign is an innovative digital approach that engages the global community through social media platforms and top-tier international media and travel sites.

"As IBEROSTAR Hotels & Resorts reaches its 30th anniversary in 2016, our dedication to offering unforgettable experiences and best-in-class service remains our first priority," said Laura Molano, Chief Marketing Officer, GRUPO IBEROSTAR. "When guests leave IBEROSTAR, we take pride knowing they're going home with lasting memories, whether it is a couples' getaway or a family vacation, and not just souvenirs that will likely be forgotten over time."

The #TakenFromAResort ad campaign is part of an ongoing effort to engage travelers with the vast offerings at all of IBEROSTAR's hotels around the world. Validating the campaign, a 2015 study conducted by American Express Travel, shared by Skift.com, reported that "72% of consumers would rather spend money on experiences than things." IBEROSTAR's inspiring architecture, wide-ranging amenities, premier dining options, world-class spas, live entertainment, and impeccable service ensures that guests will leave with a lifetime of memories.

Travelers of all budgets and ages can enjoy a vacation at IBEROSTAR's many properties around the world—ranging from the adventurous family-oriented Premium Gold and Premium categories, to the luxurious adults-only Grand Collection.

For more information on IBEROSTAR Hotels & Resorts, please visit www.iberostar.com.

About Iberostar

Iberostar Group is a 100% family-owned Spanish multinational company that boasts over 65 years’ experience in the tourism industry and business origins dating back to 1877. Its main line of business is Iberostar Hotels & Resorts, which includes the portfolio of up to 70 hotels in 15 countries under this agreement, with a global team of more than 25,000 people of 95 nationalities. The Group has become an international benchmark by promoting a responsible tourism business model focused on caring for people and the environment. The Wave of Change movement, a pioneering and innovative initiative from Iberostar, reflects the company’s specific commitment to the environment and oceans, and its efforts to promote these concerns to society as a whole. With sustainability as the driving force and lever behind the business, the company places the circular economy at the centre of its strategy and is working on its own 2030 agenda to be waste-free by 2025, carbon-neutral by 2030, 100% responsible in its seafood supply chain by 2025, and to improve the health of the ecosystems that surround its hotels, among other goals. Iberostar was the first hotel chain to remove single-plastic use amenities in all their hotels worldwide back in 2020. The company is a leader in quality and drives differentiation in the customer experience through constant product innovation and commitment to digitalization.

Iberostar Group is advisor to UNWTO, WTTC and World Economic Bank, and has been recognized at international level supporting and participating as speaker at Harvard University, Stanford University, COP 25-26-27, OECD and FITUR amongst others. The company has received several international awards including Eco Trophea Germany (2022) and WTM Latin America Responsible Tourism Award (2022), and has been recognized by several international media amongst the Best International Resorts in Europe and The Americas.