Harnessing User-Generated Content Lands Social Media Win for WestJet [inactive]
User generated content marketing increases WestJet Campaign website visitation by over 300%
WestJet aggregated and categorized "mini-miracles" pulling in content from Twitter, Facebook, Instagram and YouTube, tagged with the Hashtag #WestJetChristmas to create a "mini miracles social hub" on their blog. This encouraged user engagement with the brand directly on their website, instead of relying on just the social networks themselves to showcase the campaign.
- 182% increase in website visitors compared to last year
- 63% increase in time spent on the site compared to last year
- Over 6 Times as many Page Views on over the previous year
- 300% Increase in traffic to the WestJet Christmas Campaign Landing page
"In the travel industry, attracting visitors to the brand website is critical," says Alicia Whalen, Co-founder of Hashtagio and travel industry expert. "There are too many choices for consumers in booking travel online, making it hard for travel marketers to build the kind of relationships with their customers that ultimately lead to transactions."
The WestJet case study provides an evidence-based case for leveraging user-generated content on the brand website to increase customer engagement and SEO visibility, and to provide direct links that guide visitors along the path to conversion.
You can download a copy of the WestJet Social Media Marketing Campaign Case Study, here.
This latest case study is one of a growing number of success stories Hashtagio has published on integrating user-generated content at the point of conversion. To see Hashtagio in action, or view the WestJet Christmas Miracle Case Study visit www.hashtagio.com .
Digital Media Professional