Industry Update
Supplier News14 March 2016

Why Hoteliers Need to Pay Attention to Snapchat, Now!

share this article
1 min
Loding interactive

Snapchat has the potential to be the next great story telling platform for hoteliers. Snapchat is no longer just for teenagers. According to Venturebeat, Snapchat has 100 million daily users, 65% of whom upload photos, videos and create stories for their followers. Emarketing also reported that older millennials (25-34 year olds) account for the second largest share of users on Snapchat.

So why as hoteliers do we need to pay attention to Snapchat and start, immediately, experimenting with it? The answer is 100% of screen attention and FOMO. When someone views your "snap" or your "stories" they are viewing it on their mobile devices and 100% of their attention is on your content. And unlike Facebook and Twitter, where your content appears in a user's stream, which may or may not been seen and gets you an "impression", your Snapchat content is seen and you know exactly who saw it. When someone views your Snapchat content it identifies who viewed it. This creates further engagement and loyalty building opportunities for your hotel.

FOMO (fear of missing out) is also part of the Snapchat "secret sauce". Your Snapchat friends will feel compelled to view your latest content because they know it will disappear in 24 hours. If they don't view it now, they risk missing out on your content which will evaporate and never again be seen. That's where FOMO comes in. As you add more images and videos to your Snapchat stories, the earlier content you added starts to disappear after 24 hours.

About Lodging Interactive and Commingle:Engage

Since 2001 Lodging Interactive has been a leading provider of digital marketing services to the hospitality industry.

The Company is an HSMAI Adrian Award winner and has won awards from the International Academy of Visual Arts, Interactive Media Awards, Horizon Interactive Awards, Web Marketing Association, Academy of Interactive & Visual Arts, and Travel Weekly"s Magellan Awards have recognized Lodging Interactive as an industry leader.

Lodging Interactive customers include over 65 hotel management companies and nearly 700 hospitality properties worldwide. Properties include luxury independent hotels and resorts as well as branded properties from nearly every major brand.

Lodging Interactive is the parent company of CoMMingle:Engage, the Company"s social media marketing and reputation management division which serves hundreds of hotels, restaurants, spas, and management companies.

In 2020, the Company developed the hospitality industry"s first Facebook Messenger-based SMERF Lead Sales System, RFPAssist, designed to drive hotel group and event business.

Additionally, the Company provides subscription-based website development and digital marketing services through its HotelSiteXPRESS offering. The subscription-based service is based on a "pay-as-you-go" model and requires no capital investment on the part of the hotel.

Lodging Interactive"s corporate office is located nearby New York City, in Parsippany, NJ and it maintains satellite offices in Sydney, Australia and London, England.

The Company"s mailing address is: Lodging Interactive, 900 Lanidex Plaza, Suite 242, Parsippany, NY 07054, USA.

For more information, please contact [email protected], 877-291-4411 ext. 704 or visit the company"s websites and .

DJ Vallauri
President & Founder
Phone: 877-291-4411
Fax: +1 877 833 7375
Send email
Latest News