Hotel Loyalty - What’s driving customer loyalty for today’s hotel brands?
What do travelers find to be the most compelling aspect of hotel loyalty programs? Are the loyalty behaviors of Millennial travelers unique to this age group? How can traditional loyalty programs compete with the increased presence of sharing economy travel options?
To do this, we sampled over 1,000 U.S. consumers via an online survey and conducted two consumer focus groups to explore customer attitudes and preferences towards different hotel loyalty programs.
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