India Travel and Hospitality Technology Landscape 2016
A Knowledge Paper by RezNext Global Solutions and FICCI
With the number of foreign tourists steadily growing, the industry has seen a lot of traction even with FDI. Travel and hospitality has become one among the top 15 sectors to attract high FDI. Between April 2000 to September 2015, this sector has attracted around US$ 8.48 billion of FDI.
With this positive outlook, the fragmented industry is witnessing attempts from demand and supply players to organise the market. The large demand for supply from budget hotels has led to the rise of hotel aggregators. The sudden spike in business in this segment has seen many investments, some as large as US$100 million.
While we already knew that the customer is the king, we now know that dynamic and personalised content is the cornerstone of any successful campaign to drive more bookings.
The rampant internet penetration has transformed the way travel and hotels operate. Interestingly, mobile boom in bookings is not just restricted to the elite lot in metros. There is evidence to the contrary that a large share of e-commerce transaction is from tier two and three cities.
Opportunities are immense for hoteliers and travel aggregators alike. Companies that utilise technology to facilitate a dynamic response mechanism across all operations will emerge as the leaders of tomorrow. And in the quest to conquer customer mindshare, loyalty program may just not be enough. The time to think different is now. Those who do will lead the pack.
To read the complete report, please click here.
RezNext is the world's only true real-time enterprise distribution technology company. We empower hotels to adopt a distribution strategy that simplifies the complex global distribution environment and makes it understandable and manageable. Our distribution platform is integrated with revenue management, operating intelligence and powered with reputation management insights. At the core of our distribution offering is the real-time two-way connect between a hotel"s property management solution and thousands of electronic channels, helping hotels improve visibility, distribute effectively 24/7, and most importantly, drive revenues.
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