In today’s competitive market, hotels are striving to be more than just a place to spend the night, providing guests with a rich hospitality experience that improves on everyday life. This focus on differentiation makes the hospitality industry an ideal place to implement augmented reality (AR) and beacon technology, two of the latest and greatest hospitality trends.

Hotels can offer a personalized experience leveraging devices already in their guests’ pockets, while also utilizing these technologies to increase upsells and marketing objectives. But it’s essential that hotels use beacons and augmented reality thoughtfully, so that the technology expands upon the experience already created by the physical hotel, rather than complicating it for guests.

Read the full article at Samsung Electronics