How Can Data Benefit Hotel Employee Time Management?
One of our GMs depends mostly on guest reviews as way to keep a pulse on how his staff is doing. "I'd say you get somewhat of a sense by reading reviews," the GM told us. "If you see the same problems coming up, there might be a larger trend." Another GM only made adjustments when his employees were falling short of their weekly tasks. "Ultimately, it all comes down to trial and error," he said. "The sad truth is that we determine workloads based on when things don't get done. It allows us to readjust our goals." Of course, the biggest problem with such a reactionary strategy is that it relies on guests' complaints as the main way of improving.
In a perfect world, hoteliers would find ways of correcting poor experiences before they turn into negative reviews. However, with much of the guest's experience unknown to a manager before the review is written today, most hotels focus on "hiring good management, and trusting each department manager to get his or her tasks done on a daily basis." Beyond that, a hotelier told us, "it's mostly based on trust. 'Here's your checklist, now I'm giving you the benefit of the doubt and assuming that you're doing what you're supposed to be doing when you're here.'"
As this time management becomes increasingly important to staying competitive, hotels are beginning to seek out technology systems with powerful reporting functions to help remove the guesswork from these important decisions.
Another problem that all managers we spoke to struggled with was how to allocate workload to reduce downtime while making sure their employees are available to help a guest at a moment's notice. The ALICE solution is to automate some of the more mundane tasks like integrating with both the PMS and department systems to make it easier to update the status of a guest request or automatically dispatching requests to the right department, or even the right employee. Because they're spending less time dealing with this "double work," employees have more time for the "high touch" guest-related functions.
This is an excerpt from "The Data-Driven Hotelier" – a series of interviews we conducted with New York City's leading hotel General Managers. Download the report to learn how you can best leverage data at your hotel.
By joining all the departments of your hotel onto a single operations platform for internal communication and task management, ALICE helps your staff act as a team to provide consistently excellent service.
Since the company was founded in 2013, ALICE has gained serious traction in the industry working many of the world's leading hotel brands, including Two Roads Hospitality, Dream Hotel Group, Grupo Posadas, SIXTY Hotels, NYLO Hotels, and Leading Hotels of the World. The company acquired concierge technology provider GoConcierge in 2017. For more information, visit https://info.aliceapp.com.