Tambourine Releases Dynamic Personalization Engine for Hotels
Powerful website visitor personalization and intelligent ecommerce
"99% of hotels use different companies to manage their website and their booking engine… and the systems don't talk to each other," according to Dave Spector, Partner at Tambourine. "Our websites and booking engine are fully integrated and change messages, imagery and offers based on the specific user who is seeing them."
Part of the Symphony 360º Program
The new technology is available to all clients using Tambourine's Symphony 360º program. Tambourine developed Symphony to help hotels increase direct website traffic, create a comprehensive presence across all digital channels and decrease the overall cost of acquiring direct bookings. Symphony provides a comprehensive set of fully managed tools and services including:
- Omni-channel traffic generation (search, PPC, email, social and meta-search)
- Custom-branded, responsive hotel website design and mobile sites
- Integrated booking engine and reservation recovery
- CRS, GDS rate distribution and channel management tools
- Cross-channel ROI tracking dashboard
The full list of Symphony features can be found at www.tambourine.com/symphony
"The best ecommerce retailers in the world, like Amazon, have the ability to change your web experience on the fly," Spector said. "Why can't hotels do the same?"
Tambourine drives direct revenue for hotels and resorts worldwide using advanced marketing technology. The firm is celebrating its 32nd year in business. For more information about Tambourine, visit www.Tambourine.com
Tambourine is transforming hotel ecommerce. The Firm has become an instrumental partner for elite hoteliers, hotel management and asset management firms seeking to outperform their compset, improve bottom line profitability and decrease OTA-dependence.
We deliver an all-inclusive managed service program that ensures maximum traffic and conversions across all digital channels. Our team utilizes our own best-in-class technology to empower your property… giving you the confidence and ability to achieve your ownership's revenue goals.
The firm is celebrating its 33rd year in business. For more information about Tambourine, visit www.Tambourine.com