Industry Update
Press Release22 March 2016

Best Western Signs Second Vīb Hotel in Bangkok

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Vib by Best Western

Bangkok -- Olivier Berrivin, Best Western® Hotels & Resorts' Managing Director of International Operations - Asia, signs an agreement with Sajja Chairattivech, President of Thai Bedding Co. Ltd, for Bangkok's second Vīb® Hotel. Located close to the Saphan Taksin BTS skytrain station and Robinson Bangrak shopping mall, the newly built Vīb Sathorn Hotel will offer 180 rooms and cutting-edge amenities when it opens in Q1 2019. Construction will get underway in June 2016.

A union of inspirations and a reflection of the modern world, each Vīb hotel will boast destination-authentic touch points, from the artwork and signature murals found on each guest floor to the locally made items and retail pop-ups in the sundry shop. Each hotel will speak to its destination allowing the developer to work with Best Western's design team to modify the model to accommodate the needs of the urban site, the market and identify with its surroundings.

At the cornerstone of each Vīb hotel will be a spacious lobby buzzing with activity where guests can connect, relax and recharge. Within the public space will be a tech-centric specialty market for guests to experience authentic local flavor. Built by smart design, the public space will allow for staff to play multiple, yet functional, roles. For instance, the front desk agent could easily check in a guest as well as accommodate their request at the bar or café.

Brand-defining design elements will bring the essence of Vīb to life in the hotel lobby including sleek concrete floors; interactive technology solutions such as a scrolling message board along the lobby ceiling, USB access and power ports throughout; and LED lighting that will change throughout the day, creating different moods. Clean lines, layered facets and sophisticated colors speak to a worldly, vibrant brand of traveler.

Vīb guestrooms will be configured for today's savvy, on-the-go consumer with signature Vîb amenities such as a platform bed with storage below and desk connected, Smart TV, and ceiling-mounted LED lighting. At 191 square feet each, the high-efficiency designed guestrooms allow for maximized public spaces throughout the hotel.

Related Brand

Vīb

Best Western's newest hotel offering, Vib (pronounced Vibe), is a stylish and technology-centric hotel concept created to meet the needs of today's connected traveler. Vib, which is short for "Vibrant," is a hotel prototype designed for urban markets.
brand information
Other Brands operated by Best Western
Aiden Hotel℠
BEST WESTERN
BEST WESTERN PLUS
BEST WESTERN PREMIER®
BW Premier Collection
BW Signature Collection®
Executive Residency by Best Western
GLō
Sadie Hotel℠
SureStay
SureStay Studio
Worldhotels

About Best Western® Hotels & Resorts

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel GroupSM global network. With 18 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM franchises**. For more information visit bestwestern.com, bestwesterndevelopers.com, worldhotels.com and surestay.com.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.

Contact
Siriporn Trachoo
Marketing & Communications Best Western International – Asia
Phone: +66 2 656 1260
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