Worldhotels Expands in South America and Europe
Further new affiliates include Hotel Morrison 114 in Bogota, Columbia; Hotel Prealpina in Chexbres, Switzerland; Hotel de la Rose in Fribourg, Switzerland; Hotel Christiania Teater in Oslo, Norway; the Bohinj Park Eco Hotel in Bohinjska, Slovenia and the Courthouse Hotel London. The sister property Courthouse Hotel Shoreditch will follow in joining Worldhotels with its estimated opening in April.
All hotels share their trust in Worldhotels' distinctive business model, which offers independent hotels and local hotel groups the exposure and commercial strength of an international chain, whilst leaving them full operational freedom. In addition to that, the hotels rely on Worldhotels' global sales office footprint to help them expand their international reach.
"We are excited to welcome these high-quality additions into our group", says Geoff Andrew, Chief Operating Officer at Worldhotels. "We are strategically developing our portfolio to add new key destinations and reinforce destinations with high potential."
world's most unique independent hotels, including almost 350 member hotels and resorts, collectively incorporating 75,000 rooms. This includes 175 hotels and resorts in Europe, 93 in Asia Pacific, 19 in South America, 11 inthe Middle East, 5 in Africa, and 38 in North America. Each hotel in the Worldhotels portfolio has been carefully selected to ensure it meets the group's strict quality standards. Worldhotels backs independent hotels with the power of a global brand while allowing them to retain their individual character and identity. The group offers an "affiliation model" which provides a comprehensive range of services including a global sales network, marketing, training, e-commerce and state-of-the-art distribution technology. Guests can also earn points with the group's own loyalty program, Worldhotels Peakpoints and redeem them for hotel vouchers. Alternatively, they can collect miles for eligible stays thanks to 22 frequent flyer programs. The company remains based and headquartered in Frankfurt, Germany.
The 40-year-old Worldhotels ( worldhotels.com ) is a global brand that brings together some of the