Industry Update
Press Release24 March 2016

Outrigger Enterprises Group introduces OHANA Hotels by Outrigger®

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Outrigger Ohana

WAIKIKI, HONOLULU, HAWAII -- Outrigger Enterprises Group today announced the rebranding of OHANA Hotels and Resorts to OHANA Hotels by Outrigger®, representing the company's mid-tier, off-beach leisure brand with the brand promise of "Local hospitality and convenience in paradise." The new name and logo is part of Outrigger's overall corporate brand strategy introduced last year when the company launched its premier global beachfront brand, Outrigger Resorts, and wrapped its collection of Hawaii resort condominiums into Hawaii Vacations Condos by Outrigger®. Today's announcement of the rebranding of OHANA Hotels by Outrigger® continues the company's efforts to align its global portfolio, as well as solidify and build upon the company's position in the hospitality industry.

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"The transition to OHANA Hotels by Outrigger® allows our guests to more easily recognize the brand as part of the Outrigger Hotels and Resorts portfolio and associate this with our global focus on providing unique, culturally authentic vacation experiences," said Sean Dee, executive vice president and chief marketing officer for Outrigger Enterprises Group. "We are confident this endorsement will provide benefits for both our guests and travel partners."

The strategic change assures guests that the world-class hospitality Outrigger is known for also extends to OHANA Hotels by Outrigger®. In addition, the OHANA brand's increased accessibility and visibility through Outrigger's many traditional and online marketing channels will have a positive impact on guests and travel partners.

OHANA Hotels by Outrigger® is part of the Outrigger Enterprises Group family. The OHANA brand was created in 1999 for travelers seeking quality accommodations at mid-level pricing. Owned by Hawaii's oldest and largest hospitality company, the OHANA brand provides guests with local expertise and a friendly staff. There are two OHANA properties in Waikiki, both conveniently located close to popular visitor attractions and beaches. With the OHANA rebranding, the properties will now be called OHANA Waikiki East by Outrigger® and OHANA Waikiki Malia by Outrigger®.

Outrigger Enterprises Group's highly successful brand strategy has enabled the company to market and manage properties through a growing number of hospitality industry partnerships. By working with each partner, Outrigger Enterprises Group maximizes market potential by implementing the most effective and profitable brand strategy for each development. 

Related Brand

Ohana

Comfort and convenience is what you'll find at 3 moderately-priced Waikiki hotels. Guests at any OHANA hotel can be assured of clean, family-style accommodations and welcoming island hospitality. All Waikiki locations are in easy walking distance to Waikiki Beach, fashionable Kalakaua Avenue retailers, Waikiki Beach Walk®, and a wide variety of dining options inclucing fine restaurants, noodle shops, and food courts with multi-ethnic take-out.
brand information
Other Brands operated by Outrigger
Hawaii Vacation Condos by Outrigger
Outrigger Resorts

About Outrigger Hospitality Group

For more than 70 years, Outrigger Hospitality Group has charted a journey of discovery – expanding from Hawaii to premier resort destinations in Fiji, Thailand, Guam, Mauritius and the Maldives. The privately held hospitality company currently operates and/or has in development 38 properties with approximately 6,500 rooms – inviting guests to ‘Escape Ordinary’ with authentic Signature Experiences and the Outrigger DISCOVERY loyalty program. Outrigger’s multi-branded portfolio includes Outrigger® Resorts, OHANA Hotels by Outrigger® and Hawaii Vacation Condos by Outrigger® while also managing select properties from top international hotel brands including Embassy Suites®, Best Western®, Wyndham Vacation Ownership® and Hilton Grand VacationsTM. Find out more at Outrigger.com or visit @OutriggerResorts on Facebook, Instagram and Twitter.

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