International Expansion And Increased Plus+ Properties Signal Banner Year Of Growth And Momentum For Red Roof Inn®
COLUMBUS, Ohio -- Red Roof's business continued to grow exponentially in 2015 reaching a total of almost 450 locations and adding 88 new franchisees, a 22% increase. With development deals in Brazil, Canada and Thailand and a total of 69 new deals penned, the brand is on track to have over 500 Inns by the end of 2016. The robust health of the hotel company was fueled by continued growth for the brand, demand for upscale economy products, and a momentum that proved Red Roof® has become a major draw for guests, franchisees and investors.
Red Roof has a long-term strategic development plan to create brand consistency and loyalty nationally and internationally and began rolling out that plan in 2015:
- Brazil: partnered with Nobile Hotels to develop 35-40 properties across the country over the next twenty five years and opened its first location in Curitiba on September 1, 2015
- Canada: signed a twenty-year deal with developer Glenn Squires to build and brand 40 hotels across Canada… breaking ground in Spring 2016 with three locations
- Thailand: partnered with Paragon Hotels Limited to open a series of new-build hotels across Thailand between 2017-2020… actively securing sites in all major tourist locations from Bangkok to Phuket
"Red Roof is always seeking the right international partners with deep local knowledge for the brand's expansion globally," says Phil Hugh, Chief Development Officer, Red Roof. "The plan is to expand the brand to travel consumers around the world who are seeking a pleasant, safe and clean lodging experience at a value price."
In addition to its growing global collection of properties, Red Roof is also proud of its upscale economy PLUS+ product and has been building or upgrading to, more PLUS+ locations across the country. There were 36 locations in 17 states by the end of 2015 with about 50 locations in 19 states planned by the end of 2016. The focus has been on growth west of the Mississippi in addition to adding more franchisees to the portfolio.
As 2016 unfolds, Red Roof intends to build on its immense 2015 successes with an aggressive U.S. and international plan to expand the Red Roof brand, attract more franchisees and investors, continue to provide top-tier service and amenities to guests at a value price and creatively enhance the PLUS+ product by continuously listening to its customers. Red Roof has accomplished much of their success with the contribution of a development team, half of whom have a military background. Red Roof is proud to employ veterans.
About Red Roof®
Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost**. Ranging from economy to midscale, Red Roof's portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less®. with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and HomeTowne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® - a unique owner-operator experience establishing common ground with franchisees. To join Red Roof's industry-leading loyalty program, RediRewards®, or for reservations, visit redroof.com or call 800.RED.ROOF.
Phone: + 1 305 443 0646