Millennium and Grand Millennium

London -- Millennium Hotels & Resorts (MHR) has launched a dynamic new digital platform millenniumhotels.com to give savvy customers an engaging, effortless looking and booking experience. The new interactive platform transforms the online journey, empowering guests to book stays, upgrades, amenities, out-of-hotel experiences from over 10,000 tour providers, get destination tips and manage and spend their My Millennium loyalty programme earnings and status. Aspiring to offer users the slick functionality and tailored recommendations of the leading e-commerce retail sites, rather than the traditional world of hotels,millenniumhotels.com puts hotels where guests spend most of their time – online and mobile.

The functionality of the new platform recognises that today's travellers are savvy, self-sufficient and time pressed. For stays of more than one night the site blends rates to give the best price per night – whether weekday or weekend – something no other direct book hotel platform offers in this way. millenniumhotels.com offers the best rates so that customers don't need to waste time shopping around. And by simply signing in to the new platform, guests will receive a 5% discount on each room reservation.

The backbone of Millennium Hotels & Resort's new digital platform is a custom-built customer relationship management (CRM) system. Rainbow, the CRM, connects the databases of each hotel for the first time, enabling greater customer engagement which in turn allows targeted communications, tailored to each guest.

Aloysius Lee, Group CEO of Millennium & Copthorne Hotels plc said, 'Today's guest experience journey begins a long time before an actual stay. In order to build a closer relationship with our guests, we needed first to understand them better. We therefore needed every Millennium touch point, both behind the scenes and guest-facing, working seamlessly together. To do that, we had to develop a new robust, integrated Digital Platform - both to offer guests an engaging online experience and to give our hotels a credible direct sales tool. Our new website means we can now give our guests a unique booking experience, true value, the best rates and flexibility to suit their travel needs. The new digital platform will provide a solid foundation for the evolution of MHR's brands, products and guest services over the next few years.'

The new website was envisioned by MHR's London and Singapore based e-commerce teams and co-created with Mullen Lowe Profero Singapore, Metasphere Technologies and Sceptre Hospitality Resources. The platform functionality and design is geared to making the hotel booking decision as easy and hassle free as possible. Stunning imagery, engaging and creative content combined with a beautifully delivered user experience give guests a truly immersive insight into the hotel and the destination beyond. Reflecting the strong Millennium Hotels & Resorts service ethos throughout the online experience was key while developing the new website functionality.

Nayan Peshkar Vice President Revenue Management & E-commerce, Millennium Hotels and Resorts said, 'This is not just a simple tech-upgrade; the investment in building this new digital platform reflects our focus on giving our guests what they want: an effortless and uncomplicated hotel search and booking experience at their desk or on the road. We have created an intelligent website where the technology is felt but not seen. Instead of looking at what our peers in the hotel sector were doing, we have created the instant commerce experience of the retail sector for hotel guests, an example of which is the personalisation and recommendations offering on millenniumhotels.com. This guest focused technology allows us to have a meaningful and rewarding conversation with our guests.'

The images selected for the site convey a story about each hotel and the distinctive local flavour of each destination. The new look of the website emphasises a sense of place for each of the distinct hotel destinations and brands; communicating clearly with guests throughout the seamless journey from looking to booking.

Millennium Hotels and Resorts is a hotel company that treats the guest as family, with a unique range of over 125 global properties across Asia Pacific, Europe, Middle East and North America. The hotels blend Asian hospitality with western comfort, and have been curated into three collections - each with its own distinct personality and character:

  • Leng's Collection - Unique hotels with distinct personalities – from historic properties to trendy urban escapes. The Leng's Collection hotels represent the legacy of company founders, the Leng generation of the Kwek family.
  • Millennium Collection - The global travellers' choice in gateway cities, The Millennium Collection hotels are created with timeless elegance and regarded for their personalised, gracious service. Brands in the Millennium Collection include: Grand Millennium Hotels and Millennium Hotels.
  • Copthorne Collection - Comfortable hotels at a comfortable price. The Copthorne Collection hotels are recognised across the world for both business and leisure travellers in providing comfortable service. Brands in the Copthorne Collection include: Copthorne Hotels and Kingsgate Hotels.

Millennium Hotels and Resorts is part of the Millennium & Copthorne Hotels Plc Group- which owns, operates, manages and brands high quality hotels in diverse locations attractive to business and leisure customers, with a particular focus on significant gateway cities and Asian emerging markets.

For more information visit www.millenniumhotels.com.

About Millennium & Copthorne Hotels

Millennium Hotels and Resorts (MHR) is the global brand of Millennium & Copthorne Hotels Limited (M&C), a global hotel company which owns, manages and operates over 150 hotels across some 80 locations worldwide throughout Asia, Europe, the Middle East, New Zealand and the United States. Its properties are in key gateway cities such as London, New York, Los Angeles, Paris, Dubai, Beijing, Shanghai, Seoul, Tokyo, Singapore and Hong Kong. Occupying the best locations around the world, MHR has the perfect address for business and leisure travellers. M&C is the hotel arm of Singapore listed global real estate company City Developments Limited and is a member of the Hong Leong Group.

Millennium Hotels & Resorts, Middle East & Africa currently operates over 50 hotels and 15,000 keys, in addition to 32 hotels in the development pipeline across the region. From a single property in Abu Dhabi, Millennium Hotels & Resorts, Middle East & Africa has expanded into various neighbouring destinations, cultivating partnerships with reputable owners, and is now recognized as one of the fastest growing hotel management companies in the region. For more information, please visit www.millenniumhotels.com.

Jenny Watson
Communications Manager
0207 872 2425
Millennium