Hotels are concluding that millennial travelers want three things: customized experiences, digital convenience and relevant information on social media.

Call it Canopy by Hilton, Moxy by Marriott or Element by Starwood, traditional hotel chains are catering to the tastes of young adults who have never known a world without the Internet. Even Best Western, known for its budget hotels, has announced plans for a new brand called GLo, which will offer lower-priced small rooms and free high- speed Internet.

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