Industry Update
Press Release18 April 2016

TUI Blue remains on growth path: Hotels in Austria and Germany to open this year

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TUI Hotels & Resorts

Hannover -- The new hotel brand TUI Blue is expanding its portfolio. Following the launch of the first two hotels in Turkey in May, two further hotels will follow before the end of the year, with one TUI Blue hotel to open in Schladming in Austria in November, followed by the launch of a further hotel on Fleesensee in Germany. To this end, TUI is investing in the repositioning of two existing hotels: the aqi Hotel Schladming and Iberotel Fleesensee. In addition, a further TUI Blue hotel in the five-star segment is under construction in Castelfalfi in Tuscany, expected to open in the spring of 2017. "By expanding to the land-based destinations Austria, Germany and Italy, we are demonstrating that our concept also works in the mountains or on the sea. I am delighted that we will be able to tap further attractive and popular locations for TUI Blue with our new resorts," said Artur Gerber, Managing Director TUI Blue.

The TUI Blue Hotel in Schladming caters, in particular, for active and nature-loving couples, singles and groups. It features a unique location for winter sports enthusiasts right on the World Championship Park Planai, only a few steps from the cable car valley station. As a new TUI Blue hotel, it will become a modern hotspot for outdoor activities such as mountain biking, skiing, snowboarding and hiking.

The TUI Blue Hotel on Fleesensee is located in the Mecklenburg Lake District, right by Lake Fleesensee. It forms part of "Hotels & Sportresort Fleesensee" – only an hour's drive from Berlin. Wellness holidaymakers, in particular, will benefit from the Blue Spa. Blue Guides will be available in both hotels to give guests insider tips for excursions in the region, creating authentic holiday experiences.

Related Brand

TUI Blue

The new hotel brand TUI Blue caters for an international, up-to-date, lifestyle-oriented audience. With its brand claim “Explore the more”, TUI Blue blends the best of individual and package travel. The hallmarks are regional architecture, cutting-edge technology design and a tailored approach to fitness, food and relaxation.
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TUI Group

TUI Group is the world's leading tourism group operating in around 180 destinations worldwide. The company is domiciled in Germany. The TUI Group's share is listed in the FTSE 100 index, the leading index of the London Stock Exchange, and in the German open market. In financial year 2017, TUI Group recorded turnover of €18.5bn and an operating result of €1.102bn. The Group employs 67,000 people in more than 100 countries. TUI offers its more than 20 million customers comprehensive services from a single source. It covers the entire tourism value chain under one roof. This comprises around 380 Group-owned hotels and resorts with premium brands such as RIU and Robinson as well as 16 cruise ships ranging from the MS Europa and MS Europa 2 luxury class vessels to the Mein Schiff fleet of TUI Cruises and the vessels of Marella Cruises in the UK. The Group also includes leading international tour operator brands, 1,600 travel agencies in Europe and five European tour operator airlines with around 150 modern medium- and long-haul aircraft. Global responsibility for sustainable economic, ecological and social activity is a key feature of our corporate culture. TUI Care Foundation promotes the positive effects of tourism. It initiates projects that create new opportunities for the next generation and contributes to a positive development of the holiday destinations.

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