Industry Update
Press Release 1 May 2016

Grupo Posadas Launches Fiesta American Resort Collection in Mexico

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Fiesta Americana

Grupo Posadas, the largest hotel operator in Mexico, proudly announces the official launch of the Fiesta Americana Resort Collection. Comprised of twelve distinctive resort properties that epitomize the Spirit of Mexico and located in the best beach destinations in Mexico, the Resort Collection offers guests a superior, world-class resort experience while exuding key Mexican attributes such as rich culture, traditional and modern cuisine, outstanding beaches, serene waters, warm hospitality, as well as unrivalled accommodations and amenities.


"Fiesta Americana Resort Collection was established to distinguish the brand's unique beach resorts apart from the other properties under the Posadas brand. The Fiesta Americana Resort Collection brand offers a variety of resort experiences; no two properties are the same as each caters to a broad range of tastes and type of travelers whether they are looking for secluded romance, a memorable family vacation or an extraordinary adventure," said Enrique Calderon, Vice President of Operations, Grupo Posadas. "One of the goals in launching The Collection is to increase brand awareness and invite clients and frequent visitors to join our loyalty program and take advantage if it's numerous benefits."

The Collection boasts a variety of options ranging from family-friendly and adult-only all-inclusive to exclusive EP plans. Each one of our twelve properties have a unique offering and are designed to appeal to different needs, whether a guest is dreaming of a one-of-a-kind destination wedding venue or a company is looking to host a successful meeting or convention. The Fiesta American Resort Collection combines signature Mexican hospitality with lifestyle and soft adventure brands, including:

  • Grand Fiesta Americana Puerto Vallarta All Inclusive
  • Grand Fiesta Americana Coral Beach Cancun
  • Grand Fiesta Americana Los Cabos All Inclusive Golf & Spa
  • Fiesta Americana Cozumel All Inclusive
  • Fiesta Americana Condesa Cancun All Inclusive
  • Fiesta Americana Puerto Vallarta All Inclusive & Spa
  • Fiesta Americana Villas Cancun
  • Fiesta Americana Villas Acapulco
  • The Explorean Cozumel
  • The Explorean Kohunlich
  • Live Aqua Cancun All Inclusive Adults Only
  • Lat20 by Live Aqua Playa del Carmen All Inclusive Adults Only

The introduction of Fiesta Americana Resort Collection is just the beginning of the brand's continual growth throughout Mexico. Some of the newest advancements of the Collection include a new Kids Club at Grand Fiesta Americana Coral Beach Cancun, introduction of a dedicated Travel Agent website, the inauguration of Lat20 by Live Aqua Playa del Carmen and Grand Fiesta Americana Puerto Vallarta.

Halfway through 2015, Grand Fiesta Americana Coral Beach inaugurated their $2 million, 40,000 sq. ft. state-of-the-art 'Coral KidZ Club'. Designed by the award-winning team at Launch by Design, the new high tech Coral KidZ Club has excited the resort's Generation Z guests with more than 40 indoor and outdoor activities. Designed for children ages of 3 to 12 or 'Gen Z-ers,' the new Coral KidZ Club has turned up the dial on make-believe and has taken the playground concept to another level. The Club's use of cutting edge technology is designed to encourage interaction with children as well as parents. Interior spaces offer individually designed zones for various age groups, feature customized technology and bespoke hand painted artwork. While the outdoor area features remote controlled toy vehicles for multigenerational competitions throughout the resort.

In November 2015, Lat20 by Live Aqua Playa del Carmen All Inclusive Adults Only opened its doors. Located on Playa del Carmen's renowned and bustling Quinta Avenida (Fifth Avenue), Lat20 is the evolution of the Live Aqua lifestyle brand offering superior level of service, quality and cuisine – all that enrich the senses. The hotel is the only all-inclusive and adult-only hotel in Playa del Carmen, and features 60 deluxe rooms and suites boasting exclusive accommodations, distinctive décor and enchanting artistic touches that create a chic and refined vacation experience. Guest are privy to multiple restaurants and bars including El Mural that offers a fusion of traditional and contemporary cuisine, Asian Play presenting flavors of the Orient, the Chef's Kitchen showcasing a daily new menu using fresh ingredients, Sushi & Tapas perched on the hotel's rooftop, the Rooftop Bar providing fantastic views of the vibrant Fifth Avenue and the CoffeeDeli for coffee, tea, dessert or a quick snack. Additional amenities include a modern fitness center as well as the Mint Spa by Live Aqua where each treatment was created to please the senses and restore the mind, body and spirit.

The Collection also unveiled the luxurious Grand Fiesta Americana Puerto Vallarta All Inclusive Adults Onlyresort in December 2015 to indulge its guests with a unique, intimate and sophisticated ambience in the beautiful Mexican Pacific Coast. The hotel offers 443 majestic suites, luxurious facilities and world-class service. The culinary offerings of this hotel are one if it's most distinctive features with seven restaurants – six of them a la carte - showcasing the best national and international cuisine. In addition, guests will be able to enjoy nine themed lounges & bars and a large food and beverage room service menu available 24 hours.

Earlier this year, a brand new travel agent portal ( was launched featuring the latest resorts news and other invaluable resources. The online tool was designed for the tech-savvy travel professional who seeks to stay informed on the latest travel trends and provide their clients with the best vacation experiences. With plans to expand in the future, the portal features an exclusive travel agent incentive program, Agent Cash Incentive, which offers travel agents direct payment upon booking and the Fiesta Americana Expert, an e-training program for industry members. The portal also includes a Resources Center with e brochures, images and more and The Spirit of Mexico Experience, that offers opportunities for FAM trips and individual site inspections.

With so many achievements and expansions in the last few months alone, the Fiesta Americana Resort Collection is in an excellent position to continue its growth and confirm its footprint as one of the most successful Mexican owned and operated companies in the country.

Related Brand

Fiesta Americana

The five-star hotels of Fiesta Aricana blend Mexican hospitality and architecture with the service, charm and quality of the world's finest hotels. Warm, casual and friendly, the hotel and its staff will ensure your stays are perfect at these beautiful venues in Mexico's famous beaches and resort towns.
brand information
Other Brands operated by POSADAS
Fiesta Americana Grand
Fiesta Inn
La Colección Resorts by Fiesta Americana
Live Aqua
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