Online and Mobile Bookings Continue to Strengthen Hotel Performance
North American Hotels Capitalize on Digital Trend Continuing into 2016
Hotel industry performance is strengthening, with Q1 2016 revenue per available room (RevPAR) increasing 1.0 percent year-over-year, fueled by online and mobile bookings. According to data from TravelClick's North American Distribution Review (NADR; Q2 2016), bookings through online travel agents (OTAs), hotel company websites (Brand.com) and in-person travel agents (global distribution systems / GDS) experienced the most growth in bookings in the first quarter, continuing the online / mobile trend from 2015. TravelClick's NADR report aggregates hotel bookings by channel for the transient segment (individual leisure and business travelers).
"As we move deeper into 2016, it's clear that the rapid adoption of online and mobile bookings is here to stay. Consumers continue to migrate away from antiquated forms of technology and are moving permanently into the digital sphere in all aspects of their lives, including travel," said John Hach, TravelClick's senior industry analyst. "The OTA, Brand.com and GDS channels are all growing in importance and delivering significant revenue for hoteliers, continuing on from the momentum that emerged throughout 2015."
Share of Transient Rooms Sold by Channel
For Q2 2016, transient ADR is ahead by 1.9 percent, with the OTA channel generating the highest ADR growth, up 3.5 percent.
The TravelClick North American Distribution Review is based on data for 25 major North American markets, comprising 231 million annual room nights and $37 billion in annual room revenue.
About TravelClick, an Amadeus Company
TravelClick offers innovative, cloud-based and data-driven solutions for hotels around the globe to maximize revenue. TravelClick enables over 38,000 hoteliers to drive better business decisions and know, acquire, convert and retain guests. The Company"s interconnected suite of solutions includes Business Intelligence, Reservations & Booking Engine, Media, Web & Video and Guest Management. As a trusted hotel partner with more than 30 years of industry experience, TravelClick operates in 176 countries, with local experts in 39 countries and 14 offices in New York, Atlanta, Bucharest, Chicago, Barcelona, Dubai, Hong Kong, Melbourne, Myrtle Beach, Orlando, Ottawa, Paris, Shanghai and Singapore. Additionally, the Company fosters more than 600 travel-focused partnerships for hotels to leverage. Follow TravelClick on Facebook, Twitter and LinkedIn.