Classroom at ESSEC Business School, Paris — Photo by Creative Supply

Creative Supply is collaborating with Elegancia Hotels and ESSEC Business School, Paris to develop a new module in hotel branding for the MBA in International Hospitality and MBA Global Branding students of ESSEC. The module, called Strategic Branding Project, is led by Visiting Professor Alex Gibson from DIT in Ireland.

To bring real life experience in the classroom, Creative Supply's Youri Sawerschel will distill the secrets of great brands, showing the students what it takes to differentiate hotels beyond location, facilities or interior design. The MBA participants will then get the chance to put their learning in practice by working on a real-world case study to develop a brand proposition for an upcoming Elegancia hotel in Paris.

Picture credit: ESSEC Business School, Paris

About Creative Supply

Founded in 2015, Creative Supply is a full-service creative consultancy designing brands, experiences and campaigns with a strategic mind and a human touch. Creative Supply is trusted by some of the world's most visionary leaders at UBS, ABB, Kempinski, EPFL, LVMH, Mondelēz, Marriott, ProtonMail, Swiss Arbitration, Vienna House, FlexOffice and more. Creative Supply's projects and publications are regularly cited by esteemed industry news sources such as Frame, The Wall Street Journal, Monocle, Hospitality Net, Le Figaro, The Economist and The Telegraph. From students to executives, Creative Supply also empowers thousands of branding, digital and marketing enthusiasts through lectures, seminars, conferences and a free online Learning Hub.

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Youri Sawerschel
Head Branding & Strategy

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