Source: Iberostar Hoteles
Source: Iberostar Hoteles
Source: Iberostar Hoteles
  • The New York hotel located in the heart of Manhattan will become the company's first hotel in the United States.
  • The chain will also open its second property in the United States, IBEROSTAR Berkeley, in South Beach, Miami this December.

IBEROSTAR Hotels & Resorts will make its debut in the United States with the opening of two new hotels in New York City and Miami as part of the company's commitment to expanding its reach to the U.S. market, delivering top hotel offerings worldwide and providing quality services to its guests.

Scheduled to open June 15, the new hotel located at 70 Park Avenue will be a 4-star boutique hotel in the heart of Manhattanwith 205 rooms spread across 16 floors. With its central location, guests will be a short distance from key tourist attractions including Times Square, Grand Central Station, the headquarters of the United Nations, Bryant Park and the Flatiron District. The hotel's opening represents another step forward in expanding IBEROSTAR Hotels & Resorts' international presence in major tourist destinations around the world.

"Here at GRUPO IBEROSTAR, we are extremely excited to launch a new hotel in New York, one of the most vibrant cities in the world. With its prime location and focus on service, this new hotel is the perfect way to mark our entrance into the U.S. market," explained José Antonio González, Vice Chairman and CEO America of GRUPO IBEROSTAR. "This property will be a valued addition to our portfolio by our current customers and will also allow us to reach a new audience in the U.S. market."

The new hotel in New York will be set inside an iconic stone and red brick building dating back to 1928, but has undergone a series of renovations in recent years giving the hotel a refreshing and modern twist. The ground floor will feature the hotel's lobby as well as a variety of cuisine options such as Silverleaf Coffee & Tea and Silverleaf Tavern, a chic baroque-inspired lounge.

Later in the year, the hotel chain will introduce its second hotel on U.S. soil with the opening of IBEROSTAR Berkeley, located in the famous Art Deco district of South Beach. Opening in December, the Miami property will be located in a renovated 1940's Art Deco building and will feature 96 boutique rooms.

Both hotels will be the chain's first two properties in the United States and further reinforce the exceptional offerings available in the urban sector of the company's portfolio.

About Iberostar

Iberostar Group is a 100% family-owned Spanish multinational company that boasts over 65 years’ experience in the tourism industry and business origins dating back to 1877. Its main line of business is Iberostar Hotels & Resorts, which includes the portfolio of up to 70 hotels in 15 countries under this agreement, with a global team of more than 25,000 people of 95 nationalities. The Group has become an international benchmark by promoting a responsible tourism business model focused on caring for people and the environment. The Wave of Change movement, a pioneering and innovative initiative from Iberostar, reflects the company’s specific commitment to the environment and oceans, and its efforts to promote these concerns to society as a whole. With sustainability as the driving force and lever behind the business, the company places the circular economy at the centre of its strategy and is working on its own 2030 agenda to be waste-free by 2025, carbon-neutral by 2030, 100% responsible in its seafood supply chain by 2025, and to improve the health of the ecosystems that surround its hotels, among other goals. Iberostar was the first hotel chain to remove single-plastic use amenities in all their hotels worldwide back in 2020. The company is a leader in quality and drives differentiation in the customer experience through constant product innovation and commitment to digitalization.

Iberostar Group is advisor to UNWTO, WTTC and World Economic Bank, and has been recognized at international level supporting and participating as speaker at Harvard University, Stanford University, COP 25-26-27, OECD and FITUR amongst others. The company has received several international awards including Eco Trophea Germany (2022) and WTM Latin America Responsible Tourism Award (2022), and has been recognized by several international media amongst the Best International Resorts in Europe and The Americas.