SPOKANE, Wash – Red Lion Hotel Jacksonville will open today as a part of RLHC's (Red Lion Hotels Corporation) (NYSE:RLH) aggressive strategy to expand in the Eastern U.S.and continue to grow markets nationwide. The new property will feature 167 guest rooms, a restaurant and bar, outdoor pool, meeting area, business center, fitness center and complimentary Wi-Fi.

"We could not be more proud and excited to open our doors to the city of Jacksonville," said Alex Fawaz, General Manager. "Red Lion Hotel Jacksonville will bring a new wave of travelers looking for quality, comfort and convenience to this family-friendly destination."

The hotel is conveniently situated off I-95. Some of Jacksonville's biggest attractions are in close proximity to Red Lion Hotel Jacksonville, such as University of North Florida, EverBank Field, Jacksonville Beach,Ponte Verde and the historic town of St. Augustine.

"This rapidly growing metropolitan area has a lot to offer," says Greg Mount, President and CEO of RLHC. "From the mild weather to its beautiful beaches, drawing in travelers from all over, we are thrilled to introduce Red Lion Hotel Jacksonville as it further proves that our Eastern expansion plan is successfully underway."

RLHC has set the ambitious goal to open 100 hotels in 100 weeks. To date, the company has added 34 properties in the Eastern United States, 27 of locations of which are now opened and seven are currently undergoing development and renovation.

About RLH Corporation

RLH Corporation is an innovative hotel company focused on the franchising of upscale, midscale and economy hotels. The company maximizes return on invested capital for hotel owners across North America through relevant brands, industry-leading technology and forward-thinking services. For more information, please visit the company's website at www.rlhco.com.

Evelyn Infurna
Investor Relations
203-682-8265
RLH