Can Hilton break the OTA stranglehold through advertising? | ehotelier.com
The saying goes, “Misery loves company.” This cultural expression is based on the concept that people who are unhappy may get some consolation from knowing that others are unhappy as well. Does this adage apply to our hotel industry? It appears so!
Now, some ten years after the advent of the OTA, hoteliers seem to be finally awakening to the fact that operating hotels with this arduous booking commission structure is a burden they can no longer withstand.
