TRUMP HOTELS has announced a new hotel brand concept developed in response to the massive growth of the technology-centric "we" economy. With a name yet to be announced and a brand personality that is genuine, engaged and agile, the brand will target travelers who want to connect with others in energized social spaces.

"This is a great time for TRUMP HOTELS as we target a new and different type of guest with the same Trump standard of quality and excellence," said Eric Danziger, Chief Executive Officer of TRUMP HOTELS. "We also continue to enjoy strong performance across the portfolio and are very excited about the imminent opening of three high profile properties: Trump International Hotel Washington, D.C.; Trump International Hotel & Tower Vancouver; and Trump Rio de Janeiro Hotel."

The TRUMP HOTELS brand maintains a robust development pipeline, with opportunities in both national and global destinations including Dallas, the Dominican Republic, Frankfurt, London, Munich and Tel Aviv.

More information about TRUMP HOTELS and guest reservations are available at www.TRUMPHOTELS.com.

About TRUMP HOTELS™

Trump Hotels™ is a brand of five-star luxury hotels and resorts with a mission of providing extraordinary customer experiences and luxury accommodations. Its exceptionally designed hotels in iconic locations put guests at the heart of each destination. Each property provides a variety of offerings including signature programs designed with the guest in mind, and every hotel has a distinct design that is culturally-relevant, with iconic architecture that is contextual to the destination. The brand's "Never Settle" philosophy permeates its everyday work culture, with dedicated leaders and talented associates priding themselves on impacting the guest experience with exacting standards and keen attention to detail. Reservations can be made at www.trumphotels.com.

About TRUMP CARD® PRIVILEGES PROGRAM

The Trump Card® Privileges Program creates exceptional experiences, while adding value for our most loyal guests. The complimentary loyalty recognition program offers exclusive member benefits, including personalized stay preferences, priority early check-in and late check-out, first stay welcome amenities, complimentary room upgrades, the ability to earn points toward future stays at our luxury hotels and resorts, and greater levels of recognition at the Gold and Platinum status levels. For more information, visit www.trumpcard.com.