Bordeaux - Market Snapshot, 2016
In 2015, with the French territorial reform, Bordeaux has become the capital of the new region Aquitaine – Limousin – Poitou-Charentes, the third largest economic area behind Ile-de-France and Auvergne-Rhône-Alpes, with a GDP amounting to € 158.3 billion in 2013.
Even though it is only the 9th city on a national scale in terms of population, Bordeaux has managed to step into the spotlight in recent years.
The impetus was definitely given in 2006 with the introduction of a new mayor council. Since then, the city has been embellished, galvanised, and derelict areas have been rejuvenated. As a result, today Bordeaux is not only known worldwide for its famous wine, but also often stands out in distinct city rankings. The New York Times chose Bordeaux as the second "best place to go" in 2016, while the CSA Institute Survey positioned the capital of Gironde as the "favourite city of the French people" in 2015. The same year, Bordeaux also received the "Best European Destination" award².
Considering this fresh air blowing on the city and its hospitality sector, we figured it was about time we issued a Bordeaux version of our Hotel Market Snapshots.
