Industry Update
Press Release28 June 2016

Increasing Hotel Sales, Reducing Operational Costs, Innovation And Sustainability Key Themes At This Year's Caribbean Hospitality Industry Exchange Forum (CHIEF)

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Caribbean Hotel & Tourism Association (CHTA)

THE CARIBBEAN -- Caribbean hotel owners and managers, along with leading providers of goods and services to the hotel industry, will gather early this fall for the highly successful Caribbean Hospitality Industry Exchange Forum, being conducted by the Caribbean Hotel & Tourism Association (CHTA). Owners and seniors managers from the region's hotels will have the opportunity to network and share best practices through a series of roundtables, workshops, professional development sessions, and social networking opportunities throughout the regional gathering.CHIEF is scheduled for Sept. 30 - Oct. 2, 2016 at El Conquistador Resort, A Waldorf Astoria Resort in Puerto Rico."CHIEF is all about learning from one another and improving our bottom lines. In a competitive global tourism landscape, we need to leverage our resources and our thinking. We want to build upon the incredibly positive feedback we received from last year's event and bring even greater value through CHIEF to the region's hotels as well as those allied members who provide hotels with goods and services." says Karolin Troubetzkoy, president of CHTA.CHTA canvased last year's attendees and its members to identify those session topics which are of greatest interest to its members. Among the general sessions being offered are:

  • You are Here: Your Map to Navigate the Tourism Landscape
  • The Caribbean Through the Looking Glass
  • Mine + Yours = Ours: Making Everyone a Winner in the Sharing Economy

In addition to the general sessions, CHIEF offers educational tracks in Sales & Marketing, Environmental Sustainability, Operations, and Technology, which provide attendees with practical business solutions.The Sales & Marketing Track will feature breakout sessions about the following topics:

  • The Sales Plan as a Driver to Success
  • Keeping up with the Platforms - Where Should Your Social Focus Go?
  • Once Upon A Time - Making Sales Through Tales
  • Word of Mouth Sells!: Working with the New PR Protagonists in the Digital Age
  • Get in the Driver's Seat: Multi Tasking with Multi-channels

The Environmental Sustainability Track will discuss the following topics:

  • Mosquitoes, Monsoons and Media: The Perfect Storm
  • Saving More Than Money
  • Tooting the Green Horn
  • Keep Calm and Salvage On - Turning Trash to Cash
  • From The Ground Up! A Tour Through 'Green' Colored Lenses

The Operations Track provides insight regarding hotel procedures:

  • Keepin' It Real: Integrating Culture and Experience
  • Nonstop Flight to Five-Star Service: Empower a Can-Do Culture
  • Experience the Intimacy: Tips for Delivering a Boutique Experience to the Caribbean Traveler
  • Better Planning, Bigger Profits
  • Tuning The Hospitality Engine - Training To Win

The Technology Track will highlight key tech tools and best practices hotels should be utilizing. Sessions include:

  • Gadgets Gizmos and Guests: Best Practices in Hotel Technology
  • Tech Tools to Stay Ahead of the Revenue Game
  • Fishing for Data in a Sea of Information
  • Where Hi-Tech Meets High Touch
  • The Nuts and Bolts of Google Analytics

Registration for CHIEF is open. Visit to learn full details about the sessions and take advantage of early registration and discounted hotel rates. Companies which conduct business with hoteliers can also exhibit at the event with complete details available on the website.
CHIEF is staged by CHTA in conjunction with host sponsors Interval International andJetBlue Getaways, platinum sponsor Travelzoo, and gold sponsors AskMe Inc., Clear Channel Airport Division, OBM International, SiteMinder and TSA Solutions.

Related Event

Caribbean Hospitality Industry Exchange Forum (CHIEF)

Hyatt Regency Miami — Miami, FL United States
event information

Caribbean Hotel & Tourism Association

The Caribbean Hotel & Tourism Association (CHTA) is a federation of 32 National Hotel Associations, with more

than 600 member hotels and over 300 allied members. CHTA is the largest representative of the private sector in the Caribbean hotel and tourism industry. We are the voice of the Caribbean hospitality industry for the development of the region in the highly competitive and sophisticated environment of international tourism. Today, tourism is widely recognized as a pivotal industry in the economy of the region - and CHTA functions as the common denominator for this industry in a region of diverse nationalities, languages and styles, identifying mutual problems and marshaling the resources of the active and allied members to devise solutions. CHTA represents all facets of the hospitality industry with more than 600 member hotels and over 300 allied members.CHTA, including the events staged by the association, is supported by Strategic Partners AskMe Inc., Clear Channel Airport Division, HVS, Interval International, JetBlue Getaways, MasterCard, OBM International, Tambourine and Travelzoo. For more information, visit
CHTA Events Department
Phone: 786-476-8623
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