The Spanish hotel group, Barcelo Hotels & Resorts, announced the signature of a franchise agreement with the Chinese operator Plateno. The aim is to develop about 100 units within 10 years in China.

Barcelo Hotels & Resorts, which announced its Chinese development perspectives at the beginning of the year, now announces the signature of a franchise agreement with the Chinese Group Plateno, which was taken over by Jin Jiang last fall. It is now the fifth hotel group worldwide.

The Barcelo-Plateno agreement enables the Spanish company to take advantage of Plateno's 80 million-member loyalty program and Plateno to operate in China under Barcelo's name.

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Joëlle Renno
MKG Group
+33 (0) 1 56 56 87 95