Wednesday, 6 July 2016: Content Marketing Seminar: Learn from the experts (organised by the Hotel Marketing Association (HMA), now part of HOSPA)

Experts: Petra Clayton, Managing Director, Custard Communications; and Yvonne Brennan, Group Marketing Manager, Redefine BDL Hotels

  • How to set goals for a strong content strategy that excites target audiences, but doesn't cost too much
  • How to execute clever content marketing with the right words, images and stories for your audience

Time: 6.30pm to 8.30pm

Location: Grange Holborn Hotel, London WC1B 4AR

Cost: £25 to non-HOSPA members, free to HOSPA members.

Booking: [email protected]

Wednesday, 13 July 2016: Reputation Management, sponsored by Infor

  • Looking from the guest perspective
  • What does a guest really want when booking a hotel room?
  • Competitive sets – do hotels compare themselves to the correct hotels?

Time: 6pm

Location: London venue to be confirmed

Cost: £15 to non-HOSPA members, free to HOSPA members.

Booking: [email protected]

About HOSPA

HOSPA - the Hospitality Professionals Association - is a not-for-profit educational organisation, formed to bring together professionals involved in all things commercial within the hospitality industry in the UK. HOSPA is recognised as the UK's authoritative voice in the hospitality industry on financial management, technical accounting issues, as well as the leading arena for debate on investments, hospitality technology developments, revenue management and marketing. HOSPA's Professional Development Programmes provide rigorous and relevant education for all those seeking to further their careers in these important functions. It will also be launching its new course in Asset Management in September 2020. A regular programme of workshops and seminars provides the perfect opportunity for members to continue to develop their knowledge and network with colleagues. HOSPA is on all major social media channels, including Twitter on @HOSPATweets. For more information, visit: www.hospa.org

Jane Pendlebury
HOSPA Chief Executive
HOSPA

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