Vienna House Opening new Easy brand hotel in Berlin
Vienna House opening new Easy brand hotel in Berlin, continuing growth strategy as announced.
Vienna/Berlin -- On 1 October 2016 Vienna House will open its first Easy brand hotel in Berlin. The 152-room hotel, situated in the district of Prenzlauer Berg, presents itself as a local host for Generation Y. The young staff will manage the hotel as peers for young urban explorers, individualistic city trippers, start-up entrepreneurs and anyone who wants to discover Berlin off the beaten tourist path. The concept combines big-city appeal with local charm as a fitting complement to the neighbouring andel's by Vienna House design hotel, already a successful player on the Berlin hotel market.
Vienna House Easy will open on 1 October 2016 with a bakery-style breakfast lounge, a cool bar, three creative meeting rooms, a co-working area as heart of the lobby, as well as free high-speed internet and a mobile concierge service. The first 62 rooms can be booked from 1 October. All 152 refreshingly uncomplicated, authentic, top-quality rooms will be available from 1 January 2017.
Vienna House has signed a lease agreement for the hotel with Peakside Forum S.à.r.L. of Luxembourg. The entire hotel will be opened new in the Easy design. "Since we launched the Vienna House brand onto the market in February 2016, everything has changed. We are currently working to answer nearly 60 enquiries for the management or lease operation of various hotel projects in all of Europe and beyond," says Rupert Simoner, CEO of Vienna House, describing the business growth, "and more are coming in every day. We are currently in the final negotiations for additional agreements to be concluded this year. The Easy concept fills a gap that has opened up between budget hotels and the rather short-lived lifestyle hotels. We call the concept 'smart casual' and believe it is a reflection of our times and of constancy."
Besides the Easy brand, Vienna House also operates a number of design hotels (e.g. andel's in Berlin, Prague, Cracow and Lodz) as well as a business concept that, in the form of the angelo Hotels, is present in Germany, the Czech Republic, Poland, Romania and Russia.
"When we started with the repositioning of Austria's largest hotel group, I announced that we would grow to about 55 hotels by the year 2022. The enormous interest in Vienna House, with the Easy, design and business concepts, is a confirmation of my prognosis. We will reach this goal," adds Simoner. With the opening of Vienna House Easy Berlin, the international hotel group now operates a total of 35 hotels in nine countries.
Vienna House Easy Berlin, Storkower Straße 162, 10407 Berlin; +49 30 666 444-0
Head of PR & Brand Communication
Phone: +43 1 333 73 7355
ABOUT VIENNA HOUSE
Vienna House is all about travelling, making new experiences and exploring as well as recognising the true beauty in the simple things in life. Austria's largest hotel group – repositioned in 2016 under the umbrella brand "Vienna House" – owns and manages hotels with their own character but with shared values and one aim: to inspire guests. The "Vienna House" brand comprises individual city and resort hotels in the 4-star superior and 5-star segments representing timeless design and natural premium quality. Hotels of the "Vienna House Easy" brand are cool, fresh and down-to-earth; the style of the 3- and 4-star hotels is smart and casual. The company currently employs 2,200 staff members in nine countries: from France to Russia, from Poland to Austria. Including cities like Berlin, Bratislava, Bucharest, Coburg, Carlsbad, Cracow, Dresden, Ekaterinburg, Lodz, Munich, Paris, Prague and Trier. Vienna House is a registered trademark of Vienna International Hotelmanagement AG. www.viennahouse.com