Industry Update
Press Release 1 July 2016

Furama Hotels International announces the opening of FuramaXclusive Farmers Boutique in Koh Samui, Thailand

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Singapore -- Furama Hotels International (FHI), one of the top five Singapore-based hotel groups, is pleased to announce the successful rebranding of Farmer's Boutique Resort, Koh Samui, as FuramaXclusive Farmers Boutique, Koh Samui, Thailand. This will be the fifth 'FuramaXclusive' hotel in Thailand, but the first in Koh Samui. The opening of FuramaXclusive Farmers Boutique marks the further extension of the brand's footprint in South East Asia.


Koh Samui is the third largest island in Thailand known for its palm-fringed beaches and mountainous rainforest. With a 50-minute flight from Bangkok or a 2-hour ferry from Surat Thani, Koh Samui offers a mix of relaxation and modern conveniences.

Nestled amidst a paddy field in Koh Samui's Maenam district and spanning 25,600 square metres, FuramaXclusive Farmers Boutique, Koh Samui is strategically-located on Koh Samui Ring Road and a mere 25 minutes from the Koh Samui International Airport and 15 minutes to the Fisherman's Village. The resort offers a hideaway with 45 private villas decked in contemporary Thai architecture, offering a unique stay experience for travellers seeking relaxation and serenity. At the same time, guests have easy access to the various attractions and activities on the island, such as meditating amidst the lush paddy fields, diving or snorkeling amongst the wonders of the underwater world, lazing at the beautiful beaches, exploring the majestic waterfalls, soaking in the local culture at the temples, partying to experience the vibrant nightlife, or simply indulging in shopping for unique Thai products.

Newly-built and recently completed in 2016, the completely rebranded FuramaXclusive Farmers Boutique, Koh Samui is an all-villa property, with three villa types that cater to solo travellers, couples and families. One can choose to experience tranquility with selected villas equipped with a private outdoor pool, or enjoy sharing a pool with others. All villas enjoy breathtaking views of the paddy field or the pond. Distinctive interiors create a warm ambience perfect for whiling the day away. For total relaxation, guests can check in at the spa. Those who feel more adventurous can rent a bicycle to explore the island. For gym buffs, the gym offers views of the pond making your workout feel like you are close to nature.

The signature Farmer Restaurant & Bar, an award-winning dining establishment, offers an exciting menu of local and international culinary indulgences complemented with breathtaking views of the paddy fields and scenic mountains. In the evening, enjoy a tipple at the resort's bar.

Welly Jamin, VP of Operations at FHI says "Thailand has always been a popular destination. The expansion of the Furama Group into Koh Samui provides our guests with an expanded selection of city and resort destinations within Thailand. We are confident that FuramaXclusive Farmers Boutique, Koh Samui will offer the best of an all-encompassing destination accommodation experience."

The seven 'FuramaXclusive' properties are present in Bangkok, Hua Hin & Koh Samui in Thailand, Ubud and Seminyak in Indonesia. When staying at FuramaXclusive hotels, travellers can be assured of convenient locations, well-appointed rooms, Asian hospitality, modern amenities and facilities. Each hotel promises a gateway to local historical, cultural, entertainment and recreational options.

For more information on FuramaXclusive Farmers Boutique, Koh Samui, please visit

Related Brand


FuramaXclusive is a boutique brand under the main Furama umbrella, extending from lavish business hotels to villa resorts. FuramaXclusive hotels and villa resorts boast stylishly furbished rooms to give guests a spacious yet cosy feel.
brand information
Other Brands operated by Furama
FX Hotels

About Furama Hotels International

Furama Hotels International (FHI), a Singapore-based hotel management company, is committed to providing excellent accommodation choices in the Asia Pacific region (Australia, China, Indonesia, Malaysia, Singapore, Taiwan and Thailand). As one of the largest global hotel chains situated in Singapore, FHI manages more than 60 hotels, villas and resorts, availing over 7500 rooms with an increasing inventory, as the company continues to expand. FHI is committed to promoting memorable guest experiences through personal service, thoughtful gestures and designs, with the guest as the priority at all times.

The three brands under FHI include Furama - four-star business hotels; FuramaXclusive – luxurious boutique hotels, villas and resorts; and FX Hotels - essential service boutique hotels. For more information about FHI and the full range of services, please visit

Tay Li-lin
Regional Marcom Manager
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