Booking.com Pilots a New, Smarter, Mobile-Based In-Destination Experience
With the newly launched ‘Booking Experiences’ your smartphone will soon be all you need for a highly curated, frictionless experience wherever your travels take you
So you've found the perfect destination and booked an amazing place to stay…but what do you do while you're there? Today Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, announced the pilot release of its new Booking Experiences product. The ultimate technology response to take the friction out of the in-destination experience, Booking Experiences will allow travellers to discover the best a destination has to offer, all through a mobile device. Booking Experiences is a first-of-its-kind, highly curated, mobile-led experience that will ultimately harness Artificial Intelligence technology and powerful machine-learning to predict individual traveller intent and create a truly convenient, personalised in-destination experience—all on demand, with hassle-free payment and priority queueing. Booking Experiences is available today on both the Android and iOS versions of the Booking.com app for Amsterdam. The pilot launches for Booking Experiences Paris, London and Dubai will go live at the end of this month, with New York city set to go live in the autumn of 2016.
Travellers can view the full list of available things to do and visit for their destination in advance and/or simply explore on the go once they arrive. Booking Experiences provides the ultimate in flexibility and convenience, as travellers only pay for those experiences they choose to take advantage of, with the freedom to decide on the go and the peace of mind knowing that there's always a spot reserved.
Booking.com has leveraged insights from its millions of travellers about what they liked (and didn't like) about various destinations and the experiences they had there. Combining this endorsement data with a customer's previous travel preferences, where that person is at the moment in a specific destination, as well as third-party data like the current waiting time at the most popular museum, the Booking Experiences technology will eventually learn over time to provide a traveller with increasingly personalized, relevant and timely suggestions to personalize the in-destination experience.
"With Booking Experiences, our passion for data-driven insights, our deep knowledge of travel and our ambition to smartly infuse Artificial Intelligence technology into our product are all coming together to create a new, uniquely mobile travel experience that's curated, seamless and personal," said David Vismans, Chief Product Officer at Booking.com. "The technology behind Booking Experiences will continuously learn from your travel preferences, as well as other travellers like you, to eventually present you with increasingly curated options that are just right for you. Our ultimate goal is to keep you inspired, regardless of whether it's your first—or fifth time visiting a particular location."
Established in 1996 in Amsterdam, Booking.com B.V. has grown from a small Dutch start-up to one of the largest travel e-commerce companies in the world. Part of Booking Holdings Inc. (NASDAQ: BKNG), Booking.com now employs 17,500 employees in 200+ offices in 70 countries worldwide. With a mission to empower people to experience the world, Booking.com invests in digital technology that helps take the friction out of travel and connects travelers with the world's largest selection of incredible places to stay. The Booking.com website and mobile apps are available in 43 languages, offer over 28 million total reported listings and cover more than 147,000 destinations in 227 countries and territories.