Industry Update
Press Release21 July 2016

Centro Shaheen Jeddah, first lifestyle affordable hotel brand in KSA prepares for opening

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Centro

Rotana, is getting ready to celebrate the opening of its first hotel in Jeddah, Saudi Arabia, the Centro Shaheen Jeddah. Perfectly suited for business and leisure travelers, the Centro Shaheen features 252 modern, stylish, contemporary and affordable rooms and studios.

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Located on Madinah Road and just 20 minutes from King Abdulaziz International Airport,Centro Shaheen Jeddah is well situated to provide easy access to the city's business hubs as well as to Jeddah's booming north side. Surrounded by high-end shopping malls, the hotel is also conveniently close to the fashionable Tahlia Street and the traditional markets of Al Balad, the city's historical center.

"We are not just opening a hotel," Area Vice President, Mohammad Haj Hassan explained. "We are bringing to Jeddah and Saudi Arabia a new concept, one that provides business and leisure travellers with style and comfort but at very affordable rates. This opening will be another example of Rotana's strategic plan to spread our brand and standards around the Kingdom and across the region."
"It is very exciting to see Rotana entering such a prominent presence in this city that serves as the gateway to Makkah and Al Madinah, besides its status as a business and trade hub and as a time-out destination," said Haj Hassan.

Haj Hassan highlighted that although Saudi Arabia continues to boast the region's largest economy, its hospitality industry has lagged in reaching its potential. Today, however, the hospitality industry in Saudi Arabia is booming, fueled by the drive to diversify the nation's economy and a need to put trained and qualified young Saudis to work. Rotana is aggressively establishing properties around the Kingdom, with Centro Shaheen Jeddah the third – the first and second being Al Marwa Rayhaan by Rotana and Rosh Rayhaan by Rotana – of six hotels Rotana is opening in Saudi Arabia. Regionally, Centro Shaheen Jeddah is just one of 18 hotels Rotana will open before the end of 2017.

Haj Hassan went on to say: "With the government encouraging private investment in the Kingdom's hospitality industry we feel that we are well-positioned not just to take excellent care of our guests but to provide employment opportunities for Saudis today, tomorrow and into the future. We have already introduced a program that provides local hires with the skills and understanding to offer world-class service. You can expect to see the fruits of this training front-and-center at the Centro Shaheen Jeddah."

Hospitality is expected to be a major growth sector in the Saudi economy for the foreseeable future. A specialized report, recently issued regarding the hospitality industry in GCC countries, predicts the sector will achieve an annual growth rate of 9.5%, bringing the size of the industry to USD 35.9 billion by 2018, compared to its size in 2013 of USD 22.8 billion. The occupancy rate is expected to reach between 68-74% from 2013 to 2018.

Related Brand

Centro

Centro meets the demands of a new generation of traveller, seeking finesse and functionality at reasonable rates. Young and fresh, Centro is a lifestyle brand that is original in its presentation and dynamic in its offerings.
brand information
Other Brands by Rotana
Arjaan
Beach Rotana Residences
Rayhaan
Rotana
The Residences by Rotana

About Rotana

Rotana currently manages a portfolio of over 100 properties throughout the Middle East, Africa and Turkey, with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels 'Treasured Time'. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include, Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana and The Residences by Rotana. Treasured Time. The Rotana promise to you.

Further information on any Rotana property, its brands or reservations can be obtained by visiting rotana.com or by contacting one of the regional sales offices.

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