Red Roof Expands to Japan/First Hotel Opened in July
Demand for the economy lodging brand has led to deal in Japan
Signaling increasing global demand for its brand, Red Roof® is expanding its reach again, this time to Japan in the Namba area of Osaka. The former 198-room Floral Inn has become the 224-room Red Roof PLUS+®/Namba-Osaka after undergoing a $14.5 million renovation, including the addition of 26 new guest rooms. The property which has been updated with the standard Red Roof PLUS+ décor and amenities opened on July 15, 2016 and is marketed to domestic, foreign, business and leisure travelers.
The Red Roof PLUS+ in Namba-Osaka is ideally situated near the famous Dotonbori/Sennichi shopping and entertainment district of Osaka which features an extensive array of restaurants, lounges and retail outlets. It is also within minutes of the Namba, Nipponbashi and Shinsaibashi stations, as well as the famous Midosuji shopping arcade.
"At Red Roof our international development and expansion efforts have been extremely successful," says Phil Hugh, Chief Development Officer, Red Roof. "The opening of the Red Roof PLUS+ in Osaka is a testament to the appeal of the Red Roof brand; its attractiveness to investors and travelers and adds to our growing portfolio of properties in global locations including Brazil and Thailand. Development and growth are intrinsic to Red Roof's DNA."
Red Roof opened its first international location in Curitiba, Brazil on September 1, 2015 and the second location in Vitoria, Brazil in April 2016 in partnership with the Brazil-based Nobile Hotels. Red Roof Franchising, LLC is working with Nobile to develop 35-40 properties – new builds and conversions – across the country over the next twenty-five years.
Paragon Hotels Limited plans to open a series of new-build hotels across Thailand between 2017-2020, and is actively securing sites in all major tourist locations from Bangkok to Phuket. Paragon Hotels says upholding Red Roof's high upscale economy hotel standards will be the key to winning guests' hearts and minds in Thailand as it already has in the U.S.
Red Roof® has pet-friendly properties, offering fee-free stays for pets at over 470 hotels in the U.S. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points and other exclusive offers and services. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).
About Red Roof®
Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil, Canada and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof's portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less®. with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and Home Towne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® - a unique owner-operator experience establishing common ground with franchisees. To join Red Roof's industry-leading loyalty program, RediRewards™, or for reservations, visit redroof.com or call 800.RED.ROOF.