Industry Update
External Article 9 August 2016

Attracting the Next Generation of Travelers

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adweek.com

Young travelers are a growing demographic–and they’re not all kids taking a gap year before college or partying over summer vacation. Rather, millennials are a savvy group with a taste for adventure and the skills to research and plan a great trip without ever leaving their beds. A lot of millennials do most of the research and planning for their trips on their smartphones.

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