STR releases preliminary July 2016 data for Abu Dhabi
LONDON -- STR's preliminary July 2016 data for Abu Dhabi, United Arab Emirates, indicates occupancy growth and lower rates.
Based on daily data from July, Abu Dhabi reported the following in year-over-year comparisons:
- increases in supply (+4.1%) and demand (+7.9%);
- a 3.7% increase in occupancy to 61.6%;
- a 5.4% decrease in average daily rate (ADR) to AED368.43; and
- a 1.9% decrease in revenue per available room (RevPAR) to AED227.07.
The Ramadan calendar shift between 2015 (18 June to 17 July) and 2016 (6 June to 5 July) led to significant variance in Abu Dhabi's monthly performance figures for June and July. When shifting the comparison to the two Ramadan periods, 2016 resulted in a 14.3% decrease in RevPAR. That decrease was driven equally by lower occupancy levels and lower ADR.
STR will release actual July 2016 results during the week of 22 August.
A note to editors: As of 1 March 2016, all references to STR data and analysis should cite "STR" as the source. Please refrain from citing "STR, Inc." "Smith Travel Research" or "STR Global" in sourcing as those names no longer fit within the updated STR brand.
Manager, Marketing & Analysis
STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. For more information, please visit str.com.