Dukes Hotel in London recently introduced its “Duchess Rooms,” making the establishment one of many to design rooms specially for solo female travelers in the past few years. In an interview with CNBC, the hotel’s managing director, Debrah Dhugga, discussed growth in women’s travel coming from Asia, particularly into London and Dubai, where Dukes will soon be opening a new property. Dhugga said that according to “market research,” which Dukes Hotel would only identify as an “independent market survey,” security is a primary concern for solo female travelers. The hotel addresses this with room service provided by a female employee rather than a male, as well as a corner table in the hotel’s restaurant for discreet solo dining. Stereotypical perks include fresh flowers, glossy lifestyle magazines, and high-quality beauty products.

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