Zoku grows its Global Rollout Team
Hospitality specialists Lisa Neubueser and Johannes Menge, and Growth Hacker Evelien Anne Christiaanse join team.
Following the successful opening of Zoku's first location in Amsterdam, Zoku now plans to open 50 global properties within 10 years. Co-founders Hans Meyer and Marc Jongerius are building the global rollout team and are pleased to announce the appointment of Lisa Neubueser to the role of Senior Real Estate Developer, Johannes Menge to the role of Real Estate Developer and Evelien Anne Christiaanse to the role of Growth Hacker.
Lisa brings a decade of hospitality experience, specialised hotel real estate investment knowledge and a strong network of industry contacts to Zoku's expansion team. Most recently, Lisa worked as Director of Hotel Fund Management at Invesco Real Estate in London, where she oversaw a hotel real estate portfolio of more than €1 billion across Europe as part of a seven-person team of sector specialists. Invesco has helped facilitate institutional investments in the growing European hotel real estate space since 2006.
Prior to joining Invesco, Lisa held roles within CBRE's hotel advisory team in London, Marriott's European development HQ in Zurich and the HVS headquarters in New York.
Lisa comments: "Zoku's innovative hotel concept offers global nomads a refreshing alternative to a standard hotel room or serviced apartment, while fostering a community space so far unrivalled in the sector. I'm very excited to join the Zoku rollout team and help real estate investors take part in Zoku's growth story as we expand our portfolio with leases and management contracts."
Johannes Menge is formerly of Kempinski Hotels and CBRE's Hotel consultancy and valuations team in Dublin. CBRE is the world's largest commercial real estate services firm.
Zoku's rollout is driven by crowdsourcing. Members of the community are able to suggest leads to new sites, contracts, developer meetings and more in exchange for perks and financial rewards. Hans and Marc are bringing Evelien Anne Christiaanse on board as Zoku's first Growth Hacker to accelerate the process of finding sites around the world for new properties. Evelien's experience in using data to boost startup growth is an untraditional role for a hotel and an innovative approach to expanding a hospitality brand.
"We're excited to welcome Lisa, Johannes and Evelien to the Zoku rollout team. Their international hospitality real estate experience will be key to Zoku's mission to expand into European and American hubs of creativity," conclude Marc and Hans.
About Zoku
Zoku has invented a new category within the hotel industry with its home/office hybrids. Opened in Amsterdam in 2016 by Dutch entrepreneurs Hans Meyer and Marc Jongerius, Zoku was named after the Japanese word for family, tribe or clan. Zoku facilitates living and working internationally for the growing population of globetrotting talent. Moving far beyond putting heads in beds, the bold concept has won numerous awards, received rave reviews, and is celebrated for its lively Social Spaces and community structure which facilitates genuine connection. In 2018, Zoku achieved Bcorp certification - one of the few hospitality brands worldwide to have received this. For more information, visit https://www.livezoku.com/.
