Tru by Hilton Announces Month of Groundbreaking Celebrations
Hilton Worldwide’s fastest-growing brand in company history continues unprecedented growth
MCLEAN, Va. -- Hilton Worldwide (NYSE: HLT) yesterday kicked off a month of groundbreaking celebrations for its youngest and fastest-growing hotel brand in company history, Tru by Hilton. A ceremony in Lancaster, Pa., this week marked the first of 10 groundbreakings Tru by Hilton will host in the next 30 days all over the country. The event series, spanning Pennsylvania, Texas, Mississippi, Iowa, South Carolina, Alabama, New York and Virginia, will demonstrate Tru's commitment to breaking the mold at every occasion and celebrate the one-year anniversary of introducing Hilton Worldwide's new midscale brand to the development community.
Simplified, spirited and grounded in value, Tru by Hilton has attracted unparalleled developer interest since the brand held its first meetings at the Lodging Conference in September 2015. "We could not ask for a more meaningful way to honor the first anniversary of Tru's public debut than to host 10 groundbreakings in 30 days with some of our most valued developers ahead of this year's conference," said Alexandra Jaritz, global head, Tru by Hilton.
When completed, the new Tru by Hilton properties will provide guests with smart and efficiently designed guest rooms and reimagined public spaces, including an open lobby with four zones for lounging, working, eating or playing. Designed to appeal cross-generationally, complimentary amenities will include breakfast; mobile check-in and Digital Key available through the Hilton HHonors mobile app; a multifunctional fitness center; 150+ channels delivered through a partnership with DIRECTV and segment-leading Wi-Fi bandwidth.
Sure to satisfy all taste buds and cravings, a "Build Your Own" breakfast will allow guests to customize their meal by choosing from a variety of bases, like hot oatmeal, and adding any of up to 30 sweet and savory items available at a toppings bar. A centrally located Command Center - a re-envisioned front desk - features a 24/7 market offering fun snacks and refreshments, single-serve wine and beer, healthy light meal options and sundries for purchase.
After kicking off construction in Georgia, Oklahoma and Wyoming earlier this year, the groundbreaking series marks Tru by Hilton's debut in seven more states. Yesterday's celebration of the 112-room, 5-story property owned by Springwood Hospitality and located at 2320 Lincoln Highway East in Lancaster, Pa., is followed by more Tru by Hilton events across the country, including:
- York, Pennsylvania: August 31, 2016
- Meridian, Mississippi: September 7, 2016
- Auburn, Alabama: September 8, 2016
- Ridgeland, Mississippi: September 9, 2016
- Cedar Rapids, Iowa: September 13, 2016
- Garland, Texas: September 15, 2016
- San Antonio, Texas: September 20, 2016
- Farmville, Virginia: September 21, 2016
- Sumter, South Carolina: September 23, 2016
"With the number of hotels focusing strictly on millennials, we're proud to be different with a hotel designed to attract a broad spectrum of travelers who share a common 'zest for life' mindset, whether they are Millennials, GenXers or Boomers," said Jaritz. The month of groundbreaking celebrations brings the total number of groundbreakings for Tru by Hilton up to 13. Tru by Hilton is believed to be the fastest growing new-build hotel brand in U.S. history. The first Tru by Hilton property is expected to open in summer 2017 in Oklahoma City.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 4,900 properties with more than 796,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world"s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including an exclusive member discount, free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where Hilton HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.