Industry Update
Press Release31 August 2016

From Check In to Check Out, Never Miss a Beat: W Hotels Worldwide Amps Up the Concert Scene with Its First-Ever Weekend Long Music Festival

WAKE UP CALL: a W Hotels Music Festival to Travel Annually to W Hotels around the World; Launches Next Month at W Scottsdale with Stages throughout the Hotel, Soon-to-Open W Las Vegas to Host in 2017

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W Hotels Worldwide

NEW YORK -- W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT), today announced WAKE UP CALL: a W Hotels Music Festival, transforming the concert scene with the boundary-pushing hotel brand's first-ever weekend long music festival. The inaugural event will take over the entire W Scottsdale from September 30 to October 2, with electric performances, exclusive meet and greets, and unexpected experiences popping up in various places throughout the hotel. The music festival will then travel annually to different W Hotels around the world, with the soon-to-open W Las Vegas slated to host the three-day bash in 2017.

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The first ever WAKE UP CALL: a W Hotels Music Festival will feature performances by Bebe Rexha, Cee Lo Green (DJ set), De La Soul, Jess Glynne, Kungs, Lost Frequencies,Matoma, Mayer Hawthorne and Nico & Vinz, with additional artists to be announced. More than just your typical festival, music lovers will enjoy a diverse schedule even after the music stops, including afternoon pool parties at W Scottsdale's WET pool deck; morning FUEL fitness class with POUND®, the rockstar-inspired cardio drumming workout, complete with mimosas and pressed juice bar; Bliss Spa pop-ups with makeup and nail touchups: VIP Lounges; and so much more.

"Music has been a defining characteristic of W Hotels since the brand's inception, and transforming one of the hottest W Hotels into a weekend long music festival allows our guests to never miss a beat from check in to check out," said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. "WAKE UP CALL breaks the boundaries of traditional music festivals, fully immersing music lovers from the moment they walk through the door. Combined with our recently announced W Sound Suite music studios and the brand's history as a platform for emerging musicians, this is just another way that W provides insider access to new/next artists for our guests."

Ticket packages for WAKE UP CALL: a W Hotels Music Festival go on sale today and include a three-night stay at W Scottsdale, two (2) all-access passes to the three day festival, and two (2) limited edition Jeremy Scott x W Hotels bucket hats, starting at $349 for rooms and $549 for suites. Already local? Daily passes are available starting from $50, with the three-day VIP pass starting at $100 at WScottsdaleTickets.com. For more information or to book a room package, visit WScottsdaleHotel.com/WAKEUPCALL.

W Hotels: Greatest Hits

The W brand has been synonymous with its quintessential sonic identity since its launch in 1998, and hosting its very own music festival is just the latest evolution of its innovative music programming. Most recently, the brand announced W Hotels Sound Suites, private music studios and writer's rooms for professional recording artists, studio musicians, producers and hotel guests to record in style while on the road. In partnership with Coca-Cola, the first W Hotels Sound Suite debuted at W Bali – Seminyak this past summer, with W Seattle, W Hollywoodand W Barcelona slated to open additional Sound Suites later this year. W also has a Global Music Collective comprised of industry pros from Chicago, London, Mexico City and Singaporewho work together with the Music Curators at every W Hotel to identify and showcase the hottest rising talent from all corners of the globe. Previously, renowned producer Michaelangelo L'Acqua was the Global Music Director for the brand, a position that was a first for the hospitality industry. W has also partnered with Billboard Magazine to bring artists featured on its Real-Time Emerging Artist Chart to W Hotels around the country for intimate performances as part of the NEXT UP artist series. Regular music programming, the wildly successful W Hotels App (which features 300 hours of music), and the sounds of the hotel's public spaces all combine to ensure that what guests hear when they're here is no accident.

Related Brand

W

Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with over 50 hotels, W is defying expectations and breaking the norms of traditional luxury wherever the iconic W sign lands.
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About Starwood Hotels & Resorts Worldwide, Inc.
Starwood Hotels &

Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,300 properties in some 100 countries and approximately 188,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences under the renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®,Tribute Portfolio™, Four Points® by Sheraton, Aloft®, and Element®, along with an expanded partnership withDesign Hotels™. The company also boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®). Visit www.starwoodhotels.com for more information and stay connected @starwoodbuzz on Twitterand Instagram and facebook.com/Starwood.
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Katie Cline
Starwood Hotels & Resorts Worldwide, Inc.
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