TrustYou Publishes Free E-book: A Hotelier’s Guide to Designing Smart Guest Surveys
Receiving and managing feedback is essential for hotels to improve operations, stay ahead of the competition, obtain valuable insights, and enable the best possible experience for their guests. TrustYou, the world's largest guest feedback platform and expert in sophisticated hotel technology, offers TrustYou Stars, a guest satisfaction survey solution that helps hotels collect more review content. In order to share valuable insights with hotels on how to set up effective surveys, TrustYou published the free e-book Designing Smart Surveys - A Hotelier's Guide to Soliciting Feedback, which is now available for download. Actively collecting post-stay feedback has proven to be one of the most important sources of feedback for hotels; nearly 50 percent* of all guest reviews come from own guest satisfaction surveys. Additionally, survey responses are rated higher, on average, compared to feedback from other sources.**
With TrustYou Stars, hotels can use their positive survey responses to directly impact bookings, as this feedback is pushed to TrustYou's review platform and becomes part of the review summaries, called Meta Reviews. They can be found when travelers search for hotels on sites such as Google and Google Maps, KAYAK, Skyscanner, and Wego. Hotels can influence their review volume on Google with TrustYou Stars by encouraging guests to post their feedback directly on Google as a Google review, thereby actively growing review content for the hotel.
*based on TrustYou research and case studies
** based on internal TrustYou research
Phone: +49 89 55 27 35-116
TrustYou, the world"s largest guest feedback platform, empowers hotels with solutions to drive more bookings and improve their hotel product. Through each phase of the guest journey, hotels can utilize guest feedback to enhance review marketing and achieve operational excellence. Guest feedback influences 95% of booking decisions. TrustYou Meta-Review, which incorporates hundreds of millions of hotel reviews, surveys, and social posts for over 500,000 hotels worldwide, powers guest reviews on dozens of travel sites, including Google, Kayak, and Hotels.com.* These reviews help hotels to manage and improve their performance along each step of the guest journey, from booking and pre-stay search queries to real-time guest requests via messaging, to post-stay feedback in the form of reviews and survey responses. Through the TrustYou partner program, PMS, CRM, IBE and other hotel software providers can integrate TrustYou"s guest feedback platform into their products to help their hotel clients positively influence bookings and revenue.
Find more information on TrustYou and the guest feedback platform on www.trustyou.com.
*TrustYou Meta-Reviews only contain verified reviews and do not include reviews from TripAdvisor