Hyatt House

CHICAGO -- Hyatt today launches its first-ever dual-branded marketing campaign, "You've Come Too Far to Settle Now," for the Hyatt Place and Hyatt House brands.

The campaign celebrates the unwavering drive that is shared by today's modern business travelers who never settle for "good enough" in their careers and should never settle for "good enough" when it comes to their hotel stay. Hyatt Place and Hyatt House hotels are the perfect place for these travelers who embody that "why settle" spirit. The multi-million dollar, integrated marketing campaign will run through November 2016 and includes digital and out-of-home advertising featuring real people and real stories, in addition to public relations and social media support.

"We want to show our guests who travel tirelessly and passionately for business that we understand them and they shouldn't have to settle when they're on the road," said Sandra Cordova Micek, senior vice president of global brands, Hyatt. "Today, business travelers are traveling with purpose – whether that's making a sale, getting a promotion or building new relationships. They never settle and neither do we, which is why Hyatt Place and Hyatt House hotels are designed around business travelers to make their journey easier, more productive and successful."

Through consumer research, Hyatt found that business travelers often have low expectations of select service hotels and want a hotel that allows them to be as productive as possible while on the road. The Hyatt Place and Hyatt House brands were designed around guests' needs – from spaces and places, such as the Cozy Corner at Hyatt Place hotels or the apartment-style Kitchen Suites with real kitchens at Hyatt House hotels, to the amenities offered, including free Wi-Fi in all guestrooms and common areas, around-the-clock food and beverage offerings and complimentary hot breakfast. Hyatt Place and Hyatt House hotels deliver seamless experiences that are authentic, intuitive and modern, allowing business travelers to remain productive and worry free, without skipping a beat.

#WhySettle Spirit Awards
To further celebrate today's hard-working business travelers, the Hyatt Place and Hyatt House brands will be honoring real people who never settle with the debut of the #WhySettle Spirit Awards. From October 5, 2016 to October 25, 2016, colleagues, family and friends in the United States will be able to nominate individuals who best embody that "why settle" spirit – someone with endless drive, traveling tirelessly to meet their goals and achieve that next big thing. #WhySettle Spirit Award recipients will have a chance to win a personalized prize and a two-night stay at Hyatt Place or Hyatt House hotel within the continental U.S. For more information on the #WhySettle Spirit Awards, please visit the Hyatt Place and Hyatt House Facebook pages on October 5, 2016.

The Hyatt Place and Hyatt House brands' "You've Come Too Far to Settle Now" video can be found on YouTube.

The term "Hyatt" is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company guided by its purpose – to care for people so they can be their best. As of September 30, 2023, the Company's portfolio included more than 1,300 hotels and all-inclusive properties in 76 countries across six continents. The Company's offering includes brands in the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios, and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric®, and Caption by Hyatt®; the Independent Collection, including The Unbound Collection by Hyatt®, Destination by Hyatt®, and JdV by Hyatt®; and the Inclusive Collection, including Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts®, and Sunscape® Resorts & Spas. Subsidiaries of the Company operate the World of Hyatt® loyalty program, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services, and Trisept Solutions® technology services. For more information, please visit www.hyatt.com.

Forward-Looking Statements

Forward-Looking Statements in this press release, which are not historical facts, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In some cases, you can identify forward-looking statements by the use of words such as "may," "could," "expect," "intend," "plan," "seek," "anticipate," "believe," "estimate," "predict," "potential," "continue," "likely," "will," "would" and variations of these terms and similar expressions, or the negative of these terms or similar expressions. Such forward-looking statements are necessarily based upon estimates and assumptions that, while considered reasonable when made, are inherently uncertain, and are subject to numerous assumptions and uncertainties, many of which are outside of Kiraku, Inc. or Hyatt's control, which could cause actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Forward-looking statements made in this press release are made only as of the date of their initial publication and neither party undertakes an obligation to publicly update any of these forward-looking statements as actual events unfold, except to the extent required by applicable law. If one or more forward-looking statements is updated, no inference should be drawn that any additional updates will be made with respect to those or other forward-looking statements.

Siân Martin
Hyatt Hotels Corporation
+1 312 780 5797
Hyatt