Industry Update
Press Release29 September 2016

Hotel RL Honors National Coffee Day

Join Us for Award-Winning Grounds

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Hotel RL

SPOKANE, Wash. -- Every day is Coffee Day at Hotel RL, where even the lobby is designed to evoke a coffee shop. The signature brand of RLHC (Red Lion Hotels Corporation), (NYSE:RLH) reflects its Pacific Northwest roots by serving up the Seattle-based coffee brand Victrola Coffee Roasters at all of its properties. Hotel RL has removed coffee makers from each guest room to ensure guests receive the coffee experience they expect from a hotel. To celebrate National Coffee Day, Hotel RL locations nationwide are offering free Victrola Coffee with a coupon from


Each Hotel RL property includes a prominent coffee bar within their lobby space with specially trained baristas serving up craft coffee beverages. Guests staying at the hotel receive one complimentary espresso coffee drink or unlimited drip coffee each morning during their stay.

Vibe Coffee Group provides Hotel RL with its celebrated Victrola Empire Blend, revised each season with coffees from Colombia, Guatemala and Honduras. The blend is richly full-bodied with complex notes of caramel, fresh cedar, baking spices, orange peel and a balanced acidity. Vibe Coffee Group also trains the hotel's baristas on the finer points of coffee service.

"Vibe Coffee Group and the Victrola Coffee team continue to celebrate Hotel RL and its staff's dedication to a great cup of coffee," said President of Vibe Coffee Group Dan Ollis.

In addition to great coffee, Hotel RL offers guests Cascadia Soapery products — natural, handcrafted toiletries that feature exciting combinations like hemp, charcoal and lemongrass, in each room. These details reflect a commitment to offering guests a curated, story-rich experience.

Guests can enjoy their coffee at the hotel's unique on-property entertainment program, the Living Stage, where creatives, innovators and performers of the neighborhood showcase their ideas. This commitment to spotlighting local talent, and having a positive impact on cities and neighborhoods also comes to life with Project Wake Up Call, a Hotel RL initiative that provides support to local charities who serve the homeless.

"We set out to not just help make our guests feel at home, but give them experiences that are thrilling and inspiring," said RLHC President and CEO Greg Mount. "A great cup of coffee from an expert barista, paired with our in-room amenities and innovative content program shows a higher level of care and thought that we know our guests expect."

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Related Brand

Hotel RL

In October 2014, RLHC launched Hotel RL, its new full-service conversion brand targeted for the top 80 U.S. urban markets. Inspired by the spirit of the Pacific Northwest and designed for consumers with a millennial mindset, Hotel RL is centered on the concept that a hotel should be a town square where visitors and locals meet to collaborate.
brand information
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About RLH Corporation

RLH Corporation is an innovative hotel company focused on the franchising of upscale, midscale and economy hotels. The company maximizes return on invested capital for hotel owners across North America through relevant brands, industry-leading technology and forward-thinking services. For more information, please visit the company's website at

Evelyn Infurna
Investor Relations
Phone: 203-682-8265
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