Industry Update
Press Release 4 October 2016

Benvenuto a Mestre: Plateno Group Plans 7 Days Premium Hotel in Venice

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7 Days Premium

Berlin, Germany -- Mestre, one of the preferred starting points for visitors to Venice, was chosen by Plateno Group as the address of their first 7 Days Premium hotel in Italy.

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Due to its strategic location in one of the most visited tourist destinations on the Continent, 7 Days Premium Venice Mestre marks a major leap forward on the European market for the group. With about 200000 residents, Mestre is the most populated urban area of the mainland of Venice. From here, the iconic Centro Storico of Venice is accessed within minutes, and future guests of the hotel will also enjoy close proximity to the Marco Polo International Airport (IATA: VCE, ICAO: LIPZ), and good connection to the Venice Cruise Terminal.

7 Days Premium Venice Mestre fills the gap in accommodation on the mainland, providing opportunities of lodging for guests who often face difficulty in finding affordable hotels in this neighborhood. Most developments focused on the luxury segment, while 7 Days Premium addresses the mid-range needs. The hotel is ideally located right next to the train station on the mainland side of the bridge that connects the Island of Venice with this area and the airport. Future guests will enjoy this new development that allows them to stay in Venice for longer than a day trip.

The development is also significant, considering that Italy is a steadily growing market for Chinese tourists. Specifically, Venice has ranked in the top three Italian destinations in the past few years, alongside Milan and Florence. However the CAGR in Chinese travel to Italy peaked at close to 4 Million, which means an 18% increase over the previous year, Plateno Group targets every traveler demographic, from leisure, to corporate, and off-season tourists.

Headquartered in Vienna, MTK Gruppe is responsible for the development of this 208 room hotel project. As an investor in 7 Days Premium Venice Mestre, MTK Gruppe is the landholder of this plot since early 2016, and has already started building four different categories of hotels there. The whole project boasts a gross floor area of 27,000 square meters, which includes two parking lots, aimed to offer guests approximately 600 parking spaces. The value of the project is estimated at €70 million euros, solely invested by by MTK Gruppe. Immovate Holding GmbH is responsible for project management.

About Plateno Group

The Plateno Group is one of the most influential and innovative customer-centric companies in Asia with over 3, 700 hotels in 300 destinations, and 80 million loyalty members. Plateno has 20 brands that consist of 16 hotel brands, a serviced apartment brand, a cafe brand, an art platform, and an online travel platform. Plateno's hotel brands include, among others, Maison Albar Hotel, H12, Portofino Hotels & Resorts, Lavande Hotel, James Joyce Coffetel, ZMAX HOTELS, Xana Hotelle, 7 Days Premium, 7 Days Inn, IU Hotel, and PAI HOTELS.

The company"s Plateno Trip loyalty membership platform is the largest of its kind in the world, with 80 million loyalty members. 75% of Plateno's customers book directly from Plateno's in-house CRS (Central Reservation System), and most of them prefer mobile channels. Plateno"s European expansion has started with two brands, 7 Days Premium and PAI HOTELS, and will expand in the near future.

On September 18, 2015 Plateno Group, through a strategic investment with Jin Jiang International, created a global hotel group that now ranks Jin Jiang and Plateno as the world's largest top 5 hotel company. Together, with over 6,000 hotels, 640,000 hotel rooms across 55 countries, Plateno Group's goal is to become the world's leading hotel group in the near future.

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Tomasz Janczak
Vice President for Growth& Digital
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