Industry Update
Press Release11 October 2016

Phocuswright Launches Second Annual Phocuswright India

The Funnel Revolution

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PhoCusWright Inc.

Travel industry research authority, Phocuswright, announces the launch of the second annual Phocuswright India, the Asia Pacific counterpart to its preeminent United States- and Europe-based conferences. The two-day event, held February 28 – March 2, 2017, takes place once again at The Leela Ambience Gurgaon Hotel & Residences, Gurgaon, India, and features travel innovators, executive keynotes, panel discussions and debates, as well as exhibition and networking opportunities.

Building on the success of last year's conference, which gathered 400 attendees, Phocuswright Indiabrings together travel leaders to network, learn and build strategic partnerships with the industry's most influential leaders, innovators and visionary thinkers. Registration opens today.

"We're happy to be back at the Leela Ambience for the second installment of Phocuswright India," says Lorraine Sileo, Phocuswright's senior vice president, research. "We have more speakers, more innovators, more industry leaders and more content – prepare for great education sessions and even greater networking opportunities. This year really is bigger and better than before."

The theme of the 2017 Phocuswright India, Funnel Revolution, encapsulates the key driving forces defining the Asia travel market. The Funnel Revolution invites you to contemplate:

  • Cultivating captive audiences (think mobile apps and loyalty perks) upstages generic customer acquisition
  • Identifying – and engaging – new prospects as InstaFaceChat comes into its own
  • Going, staying, experiencing is no longer overshadowed by searching, shopping, buying
  • Exploring AI/AR/VR… some of the new tools in the battle for better marketing, engagement and true personalization at scale

"I found the inaugural Phocuswright India to be well-structured and valuable. It had high-caliber speakers and demonstrators who were well in tune with the current travel innovation, purchasing and consumption trends in the APAC region," says Trevor Lee, managing director, TravConsult. "I look forward to seeing the agenda for the 2017 Phocuswright India."

"We're working on lining up a spectacular speaker roster for 2017," says Chetan Kapoor, Phocuswright's research analyst, Asia Pacific. "Our theme touches every segment and aspect of the Asia Pacific travel, tourism and hospitality industry and provides a great platform for conversations that will mold the future of travel in the region."

Companies interested in attending Phocuswright India can learn more and register

Related Event

Phocuswright India

The Leela Ambience Gurgaon Hotel & Residences — Delhi , India
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Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness.

Phocuswright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use Phocuswright research for competitive advantage.

To complement its primary research in North and Latin America, Europe and Asia, Phocuswright produces several high-profile conferences in the United States and Europe, and partners with conferences in China, Singapore and the United Arab Emirates. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.

The company is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents.

Phocuswright is a wholly-owned subsidiary of Northstar Travel Media, LLC. (116 32nd Street, 14th Floor, New York, NY 10001 United States).

Northstar Travel Group is the leading provider of business-to-business news, information, data, transactions and custom content solutions for the travel, meetings and hospitality industries. Brands under the Northstar umbrella include Travel Weekly, Travel Weekly China, Travel Weekly Asia, TravelAge West, Business Travel News, Phocuswright, Meetings & Conventions, M&C China, Web in Travel and Inntopia. Northstar is the industry leader in marketing solutions, custom content communications, content licensing and database management serving the travel and meetings industries. The company produces more than 52 face-to-face events, taking place in North and South America, Europe, Asia and the Middle East. Northstar is based in Secaucus, NJ, and is a portfolio company of EagleTree Capital.

EagleTree Capital (formerly Wasserstein Partners) is a mid-market private equity and investment company focused on the media and communications, consumer products and water and industrial sectors. The firm manages capital on behalf of institutional and individual investors and is currently investing EagleTree Partners IV. EagleTree Capital is located in New York.

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